What is Digital Marketing ? A complete guide - Types, Examples, Benefits

Digital Marketing or Online Marketing :

Digital Marketing is a promotion of product or brand awareness via one or more ways in the form of electronic media. Where digital media can be audio video or image content that can be played on a computer or electronic devices.Example Digital video or media etc.

         In short Marketing any product via online is digital marketing.

Any advertising through any media is also called digital marketing. 

A Digital Marketer shapes the strategy for Digital Space for a brand by Developing, Implementing, and Managing Marketing Campaigns to promote the products or services of a company and create brand awareness.

Previously traditional marketing was there like advertising through TV, Newspaper, Notice, etc, but we aren't able to track the investment and measure them properly. Nowadays people are not interested in spending amount on traditional marketing. So people are shifting from traditional marketing to online marketing.

To achieve this you need a website or an App. By creating a website and if no one reached you there is no point in creating it right. For Example, If you own a restaurant and someone searches for the best restaurants near you in Google and it shows the top 10 results right, which is known as a search engine result page.

Most people click for the top 3 or 5 results as people never have the patience to look for all the results pages and your result may be in the 80's or 90's page where people definitely never look for it right.  

These top 10 results you get for the keyword you search for are said to be called Organic results which can be achieved by optimizing your website with Search engine Optimization techniques and practices.

i.e. SEO is a technique that helps the search engine to find and rank your site higher than the millions of other sites in response to a search query. its is also refers to the collection of techniques and practices that allow a site to get more traffic from search queries. 

Your result will come on top of SERP by following some of the SEO techniques i.e. on-page, and off-page optimization techniques. It can't be achieved within a day but depends on the demand for the keyword used and the completion of the business which can be achieved within a month, 2 months, or a year.

So suppose your website takes 6 months to get optimized in SERP, at that time we can't lose any business right so we can go for Google AdWords.

Google Adwords :

It is an online advertising tool that helps businesses connect with their customer. You create your online ad, tell AdWords who you want to reach and AdWords brings your ad to them.  

Using Google Adwords, your ad will be on top of SERP based on some of the bidding strategies and organic results. Results showing using AdWords are said to be called Paid results. Google is earning money from those ads.

These people pay for Google to use that space to show your ads. On what basis they make money, Cost per click (CPC). Only when someone clicks your ad only he has to pay.

For example, if five people are paying money then which guys have the more chances of clicking the ads? the first one right. If everyone paying money why do these guys come on top? Because the first guy is paying more, apart from that there are several other factors. Here it is based on bidding, but it's not an open bidding it's a closed bidding google keeps it secret. Other guys won't know how much he is bidding. 

For example, I'm bidding for 1 rupee and you for 10 rupees and you win and your ad shows on top and I'm second but how much do you have to pay 8.90 rupees.

How do I know how much you spend on ads to show your ad on top, that can't be predicted and it's done by Google and it depends on the Bid and Quality score, let's talk about it later in detail.    

So using Adwords you can show your ad on Websites, YouTube, and Mobile Apps using the ad placement section provided by Google AdWords based on your product services. Which is automatically shown to the related websites and apps where people are looking for brand awareness. 

The main purpose of Google Adwords is for brand awareness which shows your customized ads in various channels depending on your requirements. Whereas Google Adsense is used to earn money online by placing third-party ads on your website and blogs. Both these methods are handled by Digital marketers.

Social media Optimization(SMO) and Social media marketing(SMM)

Coming to Facebook, how many friends do you have? While posting a post is it reaching all your friends.? For example, if you post a photo in the afternoon section where most of the people were sleeping in general out of 400 only 100 people may like the post. The rest of them will see it on the next day morning. So the latest post will be on top, and you have to scroll down to see your post right, that's why you are missing that post.

So I will share the techniques on how to reach your post to all your friends. For this, you have to create a Facebook page and there is an option as Insight its a summary of all your page activities and can keep track of all posts you managed and concentrate on each category available in it, such as reach, page views, demographically info of people, post summary, etc. Based on that you can keep track of each activity on your Facebook page.

As in Google ads, there are also Facebook ads available which can be promoted as sponsored ads which we usually see on our Facebook pages. Similarly, it is same is applicable to Twitter, LinkedIn, Instagram, etc.

Various Job Profile in Digital Marking and their Role

Various Job Profiles in Digital Marking and their Role :

Most people need to be made aware of what they are up to in the digital market, and what career they can opt for. As a fresher, they won't be aware of the industrial facts and the requirements of what the digital marketing agencies looking for or what the company wants with the person who goes to work as a digital marketer in their firm.

 As a fresher, he won't have any proven experience in any part of Digital Marketing. So most of the company look for experienced people rather than a refresher, they need more outcomes in less specific time. Even 2 to 3 years of experience they are given with a salary of 15-20k and for freshers 5 -10k as in means of a free internship or maybe a paid one. Most low-profile companies look for the above option as mentioned i.e. low budget more outcomes using the advantage of internships from students.

For experienced ones, ask for the specific keyword that stands out in SERP and their proven results. But most of the candidates specialize in any one of the fields in digital marketing i.e. SEO, SMO, SMM, Email marketing, Affiliated marketing, Content Marketing Video Marketing, etc.

But most of the company include all these criteria in their job profile and should have these job responsibilities for the eligibility of their offered job post. The candidate can't have all these job criteria as mentioned, where he may previously worked. So what about the salary offered same fact as mentioned always, *based on the industrial standard.

Let us see the various Job Profiles in Digital marketing: 

• Digital marketing Executive, Experience ~ 0+ Years

• Digital marketing Specialist, Experience ~ 2+ Years

• Digital marketing Manager or Team leader, Experience ~ 4+ Years

• Digital marketing Strategist/ Analyst, Experience ~ 4+ Years

• Head of  Digital Marketing 

• Head of Marketing / VP Marketing / Chief Marketing Officer     

Job Responsibility:

• Developing and managing digital marketing campaigns. 

• Utilizing a range of techniques including paid search, SEO, and PPC.

• Overseeing the social media strategy for the client.

• Managing online brand and product campaigns to raise brand awareness.

• Improving the usability, design, content, and conversion of the client's website

• Responsibility for planning and budgetary control of all digital marketing

• Evaluate customer research, market conditions, and competitor data.

• Review new technologies, and strategies and keep the company at the forefront of developments in digital marketing.

• Generate reports on our marketing campaign’s performance

• Tracking the conversions and improving the percentages and number

• Taking care of SEO, SEM to Social Media.

Have any queries ..??? Just comment will get back to you soon.... 

Should KPIs be smart? (Spoiler: They Don’t Really Exist!)

Not SMART but SMARTER!

People often tell me they don't want KPIs, they want 'SMART KPIs'. It's a common misconception that KPIs need to be SMART to be effective. Yet, in fact, it’s true, that there's no such thing as a SMART KPI – it's your objectives or goals that need to be SMART.

A Key Performance Indicator (KPI) is a measurable analyzer that shows how effectively a company is achieving its key business objectives. Organizations use this method to evaluate their success at reaching targets. Selecting the right method will depend on your industry and which part of the business you are looking to track.

Create SMART Goals:

• Specific
• Measurable
• Attainable  or Achievable 
• Reliable or Realistic
• Time-bound

SPECIFIC: Define the goal as much as possible.

Who: Who is involved..??

What: What do I want to accomplish ..??

Where: Where will be done..??

Why: Why I'm doing this (reason or purpose)?

Which: Which requirement do I have ??

MEASURABLE: 

• Can you track the progress and measure the income..??

• How much ..?? How many..? how will I know when my goal is accomplished.

ATTAINABLE:

• Is the goal reasonable enough to be accomplished ??

• Make sure that your goal is not out of reach or below standard performance.

RELEVANT:

• Worthwhile ..?? Is the goal worthwhile and meet your goal..??

TIME-BOUND:

• Your objective should include a time limit.

• I will complete this step by Month/Day/Year   

Have any queries ..??? Just comment will get back to you soon.... 

What is KPI and Why measuring KPI ?

KPI - Key Performance Indicator

It’s great to be able to measure solid profits for your small business. The fact is, however, that profits are only one of the many factors affecting your company growth. Key performance indicators (KPI) refer to the values used to assess a business success in reaching its goals. In the long run, tracking relevant KPI's can help you make important decisions about your company’s growth and development.

Use goals to improve your performance.

KPI is the key performance process of your company.

Lets us see the 4 attributes in general 

1. Measure  
2. Target
3. Source
4. Frequency

Now let me show you how KPI works,

                            Raw source                           Progress                                 Change

Measure          No.of new customer                 % in progress                 % in increase in sale

Target               500                                          100%                                        15%

Source              CRM                                        Project plan & Strategy            Profit/Lose

Frequency        Monthly                                   Quarterly                                   Monthly

Why settings goals & KPI's is so important to online business .?? 

Your goal is increase sales efficiencies and you want to measure the total amount of sale divided by total sales.

Marketing Metrics and Key Performance Indicator are measurable values used by marketing terms to show the effectiveness of campaign across all marketing channels.

Having any queries ..??? Just comment will get back to you soon.... 

How to Generate More Leads for Your Business using Zoho CRM Software ?

Your Life's Work, Powered By Our Life's Work

Zoho is the unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform your work. 

Well, let me tell you this, leads as a business owner is a critical aspect that you should focus on as it sparks growth and that sweet income we all crave for. But come on, admit it, you find managing leads to be so exhausting especially when you finally start getting some traffic to your business. We need to work with the facts and it is here that Zoho CRM software saves the day.

Zoho CRM is a strong and powerful customer relationship management (CRM) software that aids businesses in the generation and handling of leads. All these kickass features make Zoho CRM the best CRM tool of the present generation and with this kind of simple interface, you should take it to generate your leads.

Of late, I discovered that one of the most gratifying advantages of using Zoho CRM in the creation of lead generation campaigns is that it saves a lot of chores. Campaigns with lead capture, lead scoring, and even automatic lead assignment are recorded as part of the automation process. This will also save you some time and at the same time help you guide your sales team towards the most viable prospects.

So, if you are willing to boost your lead generation to the next level, ZohoCRM is the right solution for furthermore. You know, they have suggested a major game changer and this is what I have to offer.

Get it at https://www.zoho.com/

Experience the Operating System for Business.

Get more leads, drive more sales, and grow your business faster with the CRM software crafted in India for your business.

• Quickly see your next-best actions.
• Increase lead-to-deal conversion rates.
• Get a 360-degree view of your business.
• Track important sales & marketing opportunities.

Below is the sample code for inserting data into Zoho CRM

Method 1: Using JSON data new method

            /******* 2nd step ********/

Method 2:  Using XML Data

Method 3 :

  

 /******** 2nd step**********/

The easiest way to generate an access token - Zoho Creator API v2

shorturl.at/bkvFW

If any queries please comment, will get back to you soon.

Primary Responsibility of Digital Marketer Secret revealed !!!

Primary Responsibility of Digital Marketer:

Digital marketers should be involved in real-time environments in internet and marketing promotions, content writing, generating reports on SEO and SEM, Link building, and Social Media Posting.

• Creating content writing for website and blog.
• Promotion of social media content and directories
• Existing website content analysis for keyword strength
• Internet search for keyword strength analysis
• Integration of reviewed keywords in website content.
• Report preparation of website performance on the internet.
• Help the SEO team to bring better results in all search engines.

• Be aware of the latest internet trends
• Excellent communication skill and interpersonal skills 
• Excellent team player or leader
• Possess strong analytic skills
• Should have good knowledge of Gmail and Google.
• Proficiency in Excel, PowerPoint, and Word.  
• Take personal responsibilities and communication issues.
• Willing to learn new skills and implement them quickly.   

Key Skills:

• SEO, SMO, SEM, SMM, Internet Marketing, Online Marketing, Google Analytics, Backlink building, Web analytics 

   Have any queries ..??? Just comment will get back to you soon.... 

What is Digital Marketing Strategy 3e's ?

Digital  Marketing Strategy 3e's 

  

So far in the online marketing environment, it is important to note the goal of 3E’s as a key concept in the market for strategy building. The 3E’s mean Engagement, Exposure & Evaluation, and these 3 elements are the primary things businesses should pay attention to if they want to become successful in the digital environment.

Let us see what is Digital  Marketing Strategy 3e's and what they are

• Engagement

• Educate or Exposure

• Entertain or Evaluation

Engagement:

The second E refers to engagement; it is concerned with having a relatable or workable relationship with your audience. After you have ‘hooked’ them, it is very important to ensure that they remain glued to your website or whatever you present to them in whichever way by making the content as engaging as possible. This may be through Social Media platforms, email campaigns, newsletters, webinars, or any form of content that makes them engage with your brand. This affirms that a deliberate effort to engage your audience is an ideal way of promoting their loyalty, generating their trust, and consequently influencing them to avail themselves.

How to engage with people ??  what they are looking for ???

how it can be achieved ?? There may be several questions ringing in our minds right.

• The key to Facebook Marking is engagement so how to engage with people..??

• In the question they ask is your answer

• Has anyone ever gone through the website https://answerthepublic.com/ 

Where you may get several questions about what people are looking for, just try to share your answer with them. Give them more value try to educate what you know and entertain them with great stuff.

So there will be more comments on that topic. So that you may lead to a Unicorn or unique selling point by accident, that never occurs always.

Facebook strategy :

• Facebook Group

Find a common interest your audience has and join them to achieve your goal in doing so.

The longer the comments more the engagement.

Educate or Exposure:

The first of the four elements named is Exposure and it is defined as how a brand or products make its way to the audiences. This is the use of various media to develop and market a business by creating awareness among potential customers. Thus, the target is to develop a competent digital image to enhance brand recognition and raise the level of the audience.

1. Be Patient 
2. After 18 months of posting data no audience, it doesn't matter until they receive trust with you.
3. More value with less audience + trust with short-term
4. Less value with more audience + trust with long-term

Entertain or Evaluation:

The third E of digital marketing mix is Evaluation and it is the process that aims to determine how effective the adopted communication plan has been. At least daily monitor and record the following so that you can tell which aspects of your sales strategy are effective and which need adjustment. Information derived from such a tool can help in the improvement of the strategy, enhancement of the campaign, and decision-making that can lead to achieving organizational goals. It signifies the need for constant scrutiny and modification as no business is immune to change in the digital environment.

• Facebook video marketing

1. Facebook video marketing produces 1800% more engagement i.e. 18 times ohh!! that great!!! 
2. Entertaining raw stuff is money is the problem.
3. Currently, it's $8-$9 per 1000 views 

         2019: $30-$40 

         2020: $100-$200

• Give away your pricing
• Its depends
• May lose business

Messenger:

• It is the new customer services.

Most people hesitate to call and often message to know about their product details, which are available now.  

Semrush Tool:

Keyword matching tool where you can fetch matching keywords what you are looking for.

What do the people looking for that keyword and so on? So go for those answers inform them give them the value or information that they search for. 

• Should spend at least  $50-$100 per week 
• Facebook is the cheapest marketing tool now. Get it started now..where you can engage, and educate people around there. 
• Be patient, create an audience not to get a phone call ring or engage in an overnight. 

Quality of Creativity is the X factor

• All the content on the Facebook platform will be mobile and all videos by 2020.
• By 2019 80% of all traffic is coming from videos so 24-hour videographer every marketing agency.

The principles of an integrated approach to developing digital marketing strategy are represented by the 3E’s, which is a useful framework for increasing the efficiency of e-marketing strategies and outcomes for stakeholders. The three elements brought out above are thus important aspects that when exploited will assist in the formulation of an ultimate digital marketing strategy that a business can embrace and thrive in the digital era.