What is Digital Marketing ? A complete guide - Types, Examples, Benefits

Digital Marketing or Online Marketing :

Digital Marketing is the promotion of product or brand awareness via one or more ways in the form of electronic media. Where digital media can be audio video or image content that can be played on a computer or electronic devices.Example Digital video or media etc.

         In short Marketing any product via online is digital marketing.

Any advertising through any media is also called digital marketing. 

A Digital Marketer shapes the strategy for Digital Space for a brand by Developing, Implementing, and Managing Marketing Campaigns to promote the products or services of a company and create brand awareness.

Previously traditional marketing was there like advertising through TV, Newspaper, Notice, etc, but we aren't able to track the investment and measure them properly. Nowadays people are not interested in spending amount on traditional marketing. So people are shifting from traditional marketing to online marketing.

To achieve this you need a website or an App. By creating a website and if no one reached you there is no point in creating it right. For Example, If you own a restaurant and someone searches for the best restaurants near you in Google and it shows the top 10 results right, which is known as a search engine result page.

Most people click for the top 3 or 5 results as people never have the patience to look for all the results pages and your result may be in the 80's or 90's page where people definitely never look for it right.  

The top 10 results you get for the keyword you search for are said to be called Organic results, which can be achieved by optimizing your website with Search Engine Optimization techniques and practices.

i.e. SEO is a technique that helps the search engine to find and rank your site higher than the millions of other sites in response to a search query. its is also refers to the collection of techniques and practices that allow a site to get more traffic from search queries. 

Your result will come on top of SERP by following some of the SEO techniques, i.e., on-page and off-page optimization techniques. It can't be achieved within a day but depends on the demand for the keyword used and the completion of the business which can be achieved within a month, 2 months, or a year.

So suppose your website takes 6 months to get optimized in SERP, at that time we can't lose any business right, so we can go for Google AdWords.

Google Adwords :

It is an online advertising tool that helps businesses connect with their customer. You create your online ad, tell AdWords who you want to reach, and AdWords brings your ad to them.  

Using Google Adwords, your ad will be on top ofthe  SERP based on some of the bidding strategies and organic results. Results showing using AdWords are said to be called Paid results. Google is earning money from those ads.

These people pay for Google to use that space to show their ads. On what basis do they make money, Cost per click (CPC). Only when someone clicks your ad only he have to pay.

For example, if five people are paying money then which guys have the more chances of clicking the ads? the first one right. If everyone paying money why do these guys come on top? Because the first guy is paying more, apart from that there are several other factors. Here it is based on bidding, but it's not an open bidding it's a closed bidding google keeps it secret. Other guys won't know how much he is bidding. 

For example, I'm bidding for 1 rupee and you for 10 rupees, and you win and your ad shows on top, and I'm second, but how much do you have to pay 8.90 rupees?

How do I know how much you spend on ads to show your ad on top, which can't be predicted, and it's done by Google, and it depends on the Bid and Quality score. Let's talk about it later in detail.    

So, using Adwords, you can show your ad on Websites, YouTube, and Mobile Apps using the ad placement section provided by Google AdWords based on your product services. Which is automatically shown to the related websites and apps where people are looking for brand awareness. 

The main purpose of Google AdWords is for brand awareness, which shows your customized ads in various channels depending on your requirements. Whereas Google AdSense is used to earn money online by placing third-party ads on your website and blogs. Both these methods are handled by Digital marketers.

Social media Optimization(SMO) and Social media marketing(SMM)

Coming to Facebook, how many friends do you have? While posting a post, is it reaching all your friends? For example, if you post a photo in the afternoon section where most of the people were sleeping in general, out of 400, only 100 people may like the post. The rest of them will see it the next morning. So the latest post will be on top, and you have to scroll down to see your post, right? That's why you are missing that post.

So I will share the techniques on how to reach your post to all your friends. For this, you have to create a Facebook page and there is an option as Insight its a summary of all your page activities and can keep track of all posts you managed and concentrate on each category available in it, such as reach, page views, demographically info of people, post summary, etc. Based on that you can keep track of each activity on your Facebook page.

As in Google ads, there are also Facebook ads available which can be promoted as sponsored ads which we usually see on our Facebook pages. Similarly, it is same is applicable to Twitter, LinkedIn, Instagram, etc.

Various Job Profile in Digital Marking and their Role

Various Job Profiles in Digital Marketing and Their Role :

Most people need to be made aware of what they are up to in the digital market, and what career they can opt for. As a fresher, they won't be aware of the industrial facts and the requirements of what the digital marketing agencies are looking for or what the company wants from the person who goes to work as a digital marketer in their firm.

 As a fresher, he won't have any proven experience in any part of Digital Marketing. So most of the companies look for experienced people rather than a refresher, they need more outcomes in less shorter time. Even 2 to 3 years of experience, they are given a salary of 15-20k, and for freshers, 5 -10k as in means a free internship or maybe a paid one. Most low-profile companies look for the above option as mentioned, i.e., low budget, more outcomes, using the advantage of internships from students.

For experienced ones, ask for the specific keyword that stands out in SERP and their proven results. But most of the candidates specialize in any one of the fields in digital marketing, i.e., SEO, SMO, SMM, Email marketing, Affiliated marketing, Content Marketing, Video Marketing, etc.

But most of the company include all these criteria in their job profile and should have these job responsibilities for the eligibility of their offered job post. The candidate can't have all these job criteria as mentioned, as he may have previously worked. So what about the salary offered, same fact as mentioned always, *based on the industrial standard.

Let us see the various Job Profiles in Digital marketing: 

• Digital marketing Executive, Experience ~ 0+ Years

• Digital marketing Specialist, Experience ~ 2+ Years

• Digital marketing Manager or Team leader, Experience ~ 4+ Years

• Digital Marketing Strategist/ Analyst, Experience ~ 4+ Years

• Head of  Digital Marketing 

• Head of Marketing / VP Marketing / Chief Marketing Officer     

Job Responsibility:

• Developing and managing digital marketing campaigns. 

• Utilizing a range of techniques, including paid search, SEO, and PPC.

• Overseeing the social media strategy for the client.

• Managing online brand and product campaigns to raise brand awareness.

• Improving the usability, design, content, and conversion of the client's website

• Responsibility for planning and budgetary control of all digital marketing

• Evaluate customer research, market conditions, and competitor data.

• Review new technologies, strategies, and keep the company at the forefront of developments in digital marketing.

• Generate reports on our marketing campaign’s performance

• Tracking the conversions and improving the percentages and numbers

• Taking care of SEO, SEM, to Social Media.

Have any queries ..??? Just comment will get back to you soon.... 

The Truth About KPIs: They're Not Meant to Be SMART

Not SMART, But SMARTER: Rethinking KPIs and Goal Setting

In business conversations, it's common to hear the phrase, “We need SMART KPIs.” Many believe that for a KPI (Key Performance Indicator) to be effective, it must be SMART. While the intention behind this thinking is good, it reflects a misunderstanding. KPIs measure progress. It’s the goals behind them that should be SMART. The KPI is a tool that measures how well you are progressing toward those well-defined goals.

Let’s dig deeper into what this means and how to apply it practically in any business environment.

What Is a KPI?

A Key Performance Indicator (KPI) is a quantifiable metric that helps organizations track progress toward specific business objectives. KPIs help decision-makers measure how effectively various departments, teams, or individuals are contributing to overall business performance.

The importance of KPIs lies in their ability to translate abstract strategies into trackable outcomes. They act as indicators of success, showing whether a company is moving in the right direction, falling behind, or outperforming its expectations.

Important distinction: KPIs track progress, but they aren't the goal itself. They reflect the progress toward a goal. For example:

• If your goal is to improve customer satisfaction, your KPI might be “Customer Satisfaction Score (CSAT)” or “Net Promoter Score (NPS).”
• If your goal is to increase sales revenue, the KPI could be “Monthly Revenue Growth” or “Conversion Rate.”

Without a clear objective behind them, KPIs are just numbers on a dashboard. They need a context, and that’s where SMART goals come into play.

Why Goals Should Be SMART

SMART is an acronym that stands for:

• Specific
• Measurable
• Achievable (or Attainable)
• Relevant (or Realistic)
• Time-bound

It’s a framework that turns vague ideas into focused, practical goals. When your goals are SMART, your KPIs become much more meaningful because they are measuring progress against something concrete.

Let’s walk through each element of SMART, with examples and guiding questions.

1. Specific: Define the Goal Clearly

A vague goal leads to vague results. A goal only works if it’s sharply defined and targeted. This helps all stakeholders understand what is expected and eliminates ambiguity.

Ask yourself:

• Who is involved in achieving this goal?
• What exactly do we want to accomplish?
• Where will this be done?
• Why is this goal important to the business?
• Which resources or limitations do we need to consider?

Example:

Not Specific: “Improve marketing.”

Specific: Achieve a 20% increase in traffic from organic search over the next half-year.

2. Measurable: Attach a Metric to the Goal

No measurement means no meaningful progress. Measurable goals allow you to track progress and know when you’ve achieved the outcome.

Ask yourself:

• How much?
• How many?
• How will I know when the goal is achieved?

Example:

Not measurable: “Increase our social media following.”

Measurable: “Reach 2,000 additional Instagram followers before the end of the year”

This is where KPIs come into the picture — they give the data that tells you whether you're getting closer to your goal.

3. Achievable: Set a Realistic Target

Your goal should be challenging but still possible. If it’s too far out of reach, it may demotivate your team. If it’s too easy, it might not bring meaningful progress.

Ask yourself:

• Do our resources, timeline, and team support this goal?
• Has anyone done this before under similar conditions?

Example:

Not Achievable: “Double our revenue in one month with no budget increase.”

Achievable: “Increase revenue by 10% in Q3 through upselling to existing customers.”

4. Relevant: Make Sure the Goal Matters

The goal should align with your broader business objectives. Every department, team, or employee should understand how their work supports the overall direction of the company.

Ask yourself:

• Does this goal support our business strategy?
• Is it the right time to focus on this?
• Does this align with our values and priorities?

Example:

Not Relevant: “Redesign the logo just because it feels outdated.”

Relevant: “Redesign the logo as part of a broader rebranding effort to enter a new market.”

5. Time-Bound: Set a Deadline

Without a timeline, there’s no urgency or structure. Time-bound goals create accountability and help prioritize daily actions.

Ask yourself:

• What’s the deadline?
• What can be achieved in that time frame?
• Are there checkpoints along the way?

Example:

Not Time-Bound: “Launch the new app.”

Time-Bound: “Launch the new app by October 15, in time for the holiday season.”

Bringing It Together: SMART Goals Drive KPI Success

Let’s take a practical example and combine everything:

Goal (SMART):

“Increase the customer retention rate by 15% within 12 months by launching a loyalty program targeted at our top-tier clients.”

Supporting KPIs:

• Monthly Retention Rate (%)
• Participation Rate in Loyalty Program
• Repeat Purchase Frequency
• Net Promoter Score (NPS)

This makes the relationship clear: the goal is the result you want to achieve, and the KPIs are the measurements that tell you if you’re on track.

Evolving from SMART to SMARTER

Some modern goal-setting frameworks extend SMART into SMARTER, adding two more elements:

• Evaluate: Continuously monitor your progress. Are the KPIs indicating success? Do you need to adjust your approach?
• Revise: Be flexible. As you track performance, you might find that market conditions, customer behavior, or business needs change. Be ready to refine your goals accordingly.

This shift recognizes that success isn’t about setting a goal once and forgetting it. Continuous review ensures relevance and responsiveness.

Common Mistakes to Avoid

When setting SMART goals and choosing KPIs, here are a few pitfalls to avoid:

1. Using KPIs without clear goals
2. KPIs without context are just numbers. Always anchor them to a specific objective.
3. Choosing vanity metrics
4. Metrics like “likes” or “followers” may look impressive, but they don’t always correlate with business outcomes.
5. Setting unrealistic goals
6. Overreaching targets often lead to frustration instead of progress. Ensure your team has the resources and bandwidth to execute.
7. Ignoring qualitative outcomes
8. Not everything important is easy to measure. Customer sentiment, brand perception, or employee satisfaction may need thoughtful approaches beyond numbers.
9. Failing to revisit goals
10. A goal set six months ago might no longer make sense. Review and revise regularly.

Final Thoughts

To summarize: KPIs are not SMART. Goals are. KPIs are tools to measure progress, and they only make sense in the context of clearly defined, SMART goals.

The SMART framework brings clarity, focus, and structure to your goal-setting process. When done well, it ensures that your KPIs are tracking something meaningful and that your teams are aligned around what success looks like.

So next time someone says they want “SMART KPIs,” steer the conversation toward creating SMARTER goals and let the KPIs do their job of measuring progress.

Have questions? Drop a comment or reach out. Let’s make your goal-setting process sharper, more strategic, and ultimately, more successful.

 

What is KPI and Why measuring KPI ?

KPI - Key Performance Indicator

It’s great to be able to measure solid profits for your small business. The fact is, however, that profits are only one of the many factors affecting your company's growth. Key performance indicators (KPI) refer to the values used to assess a business's success in reaching its goals. In the long run, tracking relevant KPI's can help you make important decisions about your company’s growth and development.

Use goals to improve your performance.

KPI is the key performance indicator of your company.

Let's see the 4 attributes in general 

1. Measure  
2. Target
3. Source
4. Frequency

Now let me show you how KPI works,

                            Raw source                           Progress                                 Change

Measure          No.of new customer                 % in progress                 % in increase in sale

Target               500                                          100%                                        15%

Source              CRM                                        Project plan & Strategy            Profit/Loss

Frequency        Monthly                                   Quarterly                                   Monthly

Why setting goals & KPI's is so important to an online business .?? 

Your goal is to increase sales efficiency, and you want to measure the total amount of sales divided by the total sales.

Marketing Metrics and Key Performance Indicators are measurable values used by marketing teams to show the effectiveness of a campaign across all marketing channels.

Having any queries ..??? Just comment will get back to you soon.... 

How to Generate More Leads for Your Business using Zoho CRM Software ?

Your Life's Work, Powered By Our Life's Work

Zoho is a unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform your work. 

Well, let me tell you this, leading as a business owner is a critical aspect that you should focus on as it sparks growth and that sweet income we all crave. But come on, admit it, you find managing leads to be so exhausting, especially when you finally start getting some traffic to your business. We need to work with the facts, and it is here that Zoho CRM software saves the day.

Zoho CRM is a strong and powerful customer relationship management (CRM) software that aids businesses in the generation and handling of leads. All these kickass features make Zoho CRM the best CRM tool of the present generation, and with this kind of simple interface, you should take it to generate your leads.

Of late, I discovered that one of the most gratifying advantages of using Zoho CRM in the creation of lead generation campaigns is that it saves a lot of chores. Campaigns with lead capture, lead scoring, and even automatic lead assignment are recorded as part of the automation process. This will also save you some time and, at the same time,e help you guide your sales team towards the most viable prospects.

So, if you are willing to boost your lead generation to the next level, ZohoCRM is the right solution for furthermore. You know, they have suggested a major game changer, and this is what I have to offer.

Get it at https://www.zoho.com/

Experience the Operating System for Business.

Get more leads, drive more sales, and grow your business faster with the CRM software crafted in India for your business.

• Quickly see your next-best actions.
• Increase lead-to-deal conversion rates.
• Get a 360-degree view of your business.
• Track important sales & marketing opportunities.

Below is the sample code for inserting data into Zoho CRM

Method 1: Using JSON data new method

            /******* 2nd step ********/

Method 2:  Using XML Data

Method 3 :

  

 /******** 2nd step**********/

The easiest way to generate an access token - Zoho Creator API v2

shorturl.at/bkvFW

If any queries, please comment, will get back to you soon.

Primary Responsibility of a Digital Marketer

Primary Responsibility of a Digital Marketer:

Digital marketers should be involved in real-time environments on the internet and marketing promotions, content writing, generating reports on SEO and SEM, Link building, and Social Media Posting.

• Creating content for the website and blog.
• Promotion of social media content and directories
• Existing website content analysis for keyword strength
• Internet search for keyword strength analysis
• Integration of reviewed keywords in website content.
• Report preparation of website performance on the internet.
• Help the SEO team to bring better results in all search engines.

• Be aware of the latest internet trends
• Excellent communication skills and interpersonal skills 
• Excellent team player or leader
• Possesses strong analytical skills
• Should have good knowledge of Gmail and Google.
• Proficiency in Excel, PowerPoint, and Word.  
• Take personal responsibilities and communication issues.
• Willing to learn new skills and implement them quickly.   

Key Skills:

• SEO, SMO, SEM, SMM, Internet Marketing, Online Marketing, Google Analytics, Backlink building, Web analytics 

   Have any queries ..??? Just comment will get back to you soon....