What is Customer Journey in Email Marketing ?

The customer journey also called the email journey, is a crucial element in comprehending the key performance indicators (KPIs).

You can envision this as a narrative of a potential customer engaging with your company. The narrative progresses from an initial visit to your establishment, through the purchase process, and beyond.

Acquisition 

The acquisition of customers is crucial for any company's growth. When a customer

shows interest in signing up for email marketing or following the company on social media, it indicates their interest in the business and compares it with competitors. Making a positive first impression is key, so welcoming new visitors with personalized emails asking about birthdays, anniversaries, etc., and offering product discounts or information about services and courses can help build a strong relationship with new customers.

                 

Consideration 

In this stage, the individual transitions from potential to actual customers.

Now, envision running an e-commerce business where you have added items to your cart but have not proceeded with the purchase. In such a scenario, an email marketing campaign should be initiated, sending targeted emails to these users, reminding them about their abandoned cart, and offering a 10% discount for the day. These emails serve as a reminder to the user for the consideration phase, addressing the situation where the user is not fully committed to making a purchase but is still in the process of deciding.

Purchase

The unique aspect of marketing is that it doesn't stop when the customer makes a purchase. Upon buying a product, the customer receives an order confirmation email and a thank you email expressing gratitude for choosing our products. These emails are sent from the company to the users. It is important to remember that just because a customer has made a purchase, it doesn't mean they won't be a potential customer in the future. Therefore, it is essential to anticipate that customers may purchase more products from us. To keep customers engaged, it is necessary to send follow-up emails or personalized offers.

Retention (Post-purchase stage)

In this stage, customers have already purchased the product or service and have experienced what the company offers. At this point, you can send various types of emails to users, such as feedback on the program or product to help us improve. You can also send testimonials or success stories. Additionally, emails can be sent in the retention stage, like birthday discount offers, to engage users and encourage them to make purchases while keeping the community satisfied.

Re-engagement

There might be some users or email IDs that are inactive in your email marketing campaign. It's essential to remind these unengaged users of their importance to our business. You can achieve this by sending an anniversary email thanking them for subscribing to our channel for one year. The subject line could be "Yai, thank you for subscribing to us for 1 year." This approach helps unengaged subscribers feel like part of the community. Additionally, consider including new offers in these emails to highlight new product launches that may be beneficial to them. This strategy can entice users to engage with these types of emails.

Email Marketing Secrets Revealed !!

 Email Marketing Secrets Revealed !!

Email marketing is an effective marketing channel that uses email to promote the business's products and services, generating sales and leads. Email marketing is considered as a digital marketing strategy that promotes their product and services via email to their potential customer. This is one of the common methods of bringing a relationship with the potential customer to update with product content and updations and offer discount coupons to their loyality customers through email.

Let's check the one-line definition, email marketing is a marketing campaign that uses email to promote products and services.

The primary objective of email marketing is to achieve the highest possible goal.

• Boost your business's bottom line by driving sales, revenue, or conversions! Let's work together to achieve your goals and take your business to the next level.

• Please ensure that the emails you send are useful or enjoyable for the recipients. Also, make sure that there are no spelling, grammar, or punctuation errors in the email.

• Grow my list of email subscribers

Hey there! I'm curious to know the key features that matter the most to your business? Let's brainstorm together and see how I can assist you in achieving your business objectives.

• Email templates

• Advanced Reporting

• SMS Marketing

• Automation

• Forms and landing pages

• Optimized send times

• AI-generated content

• Contact segmentation

• CRM

• A/B testing

Here are some helpful tips and tricks for email marketing that can improve your campaigns and increase engagement with your audience.

• Utilizing quizzes as a lead-generation tool can be a highly effective way to collect email addresses and build a targeted email list for future marketing campaigns.

• "Integrate your email and social media accounts to streamline your communication and stay up-to-date with all your online interactions in one place."

• One effective way to maintain the interest of your subscribers is to use cliffhangers - a storytelling technique that leaves the audience in suspense at the end of an episode, leaving them eager to know what happens next. By using cliffhangers in your content, you can keep your subscribers engaged and eagerly anticipating your next release.

• "Encourage your reader to reply to emails." This is a helpful tip to engage your audience and prompt them to participate in a conversation. By encouraging them to reply, you are showing that you value their input and are interested in what they have to say. This can lead to a more meaningful and fruitful exchange of ideas and perspectives. So, next time you write something, remember to invite your readers to share their thoughts and opinions.

How to build an effective Email Marketing Strategy?

• Have personalization in every mail and create an urgency.

Ensure that every email has a personalized touch and includes an element of urgency to increase the chances of a response.

To make your email stand out, try including personalized details in every message. This could be as simple as using the recipient's name or referencing a recent interaction you had with them. Additionally, creating an urgent tone can encourage the recipient to take action on your message. This could involve using language that implies a limited time frame or emphasizing the benefits of responding quickly. By combining personalization and urgency, you can increase the effectiveness of your email communications.

Let me who doesn't be liked be loved and cared for by someone else in your life. That's exactly what we are trying to do here. Now think about a situation in which you are receiving two emails both coming from two different companies. The first company sends you
an email stating dear valuable customer and the second company sends you an email greeting with your name.

So here I will take my name dear X, u feel more comfortable and cared for by the mail which states and greets you with your name right. That is exactly what we are trying to do here. We are trying to personalize emails to individual users. 

So coming to the body of the email, the word 'you' is important if we use the word 'you', the user who reads it feels that this mail is exclusive to him and the company has sent a particular promotion for him only, that is how we personalized and engage your users and subscribers to opening up your mails.

Now talking about the sense of urgency, if we receive an email stating according to your purchase history you can like these products and we have a 10% discount on this product till today midnight. Now the company has already checked on his purchase history and if the user is interested in this kind of product and giving a 10% discount for only today at midnight. Now he is creating a sense of urgency and creating a fomo in the user's head. Fomo is missing out on the deal, since the sense of missing out on the deal at the company has created an urgency the user is eventually looking at the product and even looking to buy it. that how the urgency creates an action to drive a sale or lead.

One of the companies that use this method effectively and efficiently is Amazon. As we see an exclusive chairman of Amazon Jeff Bezos is actually a crazy email marketing mastermind.

• Subdivide your subscribers

         

         Email marketing is actually direct marketing and now if we segment the email IDs and then send the promotional emails it would be like shooting an arrow and hitting a bullseye right. Segmentation can be done in several ways by industry, company name, age, demographic, etc.

 Segmentation can be taken by the CRM i.e. customer relationship software that is available. Why segmentation is important? so segmentation actually increases the open rates and can increase the number of people that are landing on the landing pages and also increases the probability of converting the promotional emails to the potential buyer. So that's why segmentation is one of the effective emailing strategies.

• Optimize emails to mobile-friendly

          Research says that 62% of people open their mail on their mobile so you have to ensure that your emails are mobile-friendly if you don't care about it people will start to unsubscribe because people can't able to read the email because it's not optimized for mobile-friendly devices. So one way to avoid unsubscribing users is by using RED ie. responsive email design. This helps to customize your emails according to the user-chosen device and this way the email is automatically optimized to be mobile-friendly or whichever device the user is choosing.

• Have automation of email campaign

          Automation emails are triggered-based emails sent to the users according to their behavior. Now triggered-based emails can be thank you emails, transactional emails, or welcome emails. eg: Now think of a scenario in which you don't have an Amazon account if you are asked to create an Amazon account and asked to fill in the details like your name, and email ID that creates a password as soon as you set up your Amazon account you receive an email from Amazon stating hai 'X'  welcome to the Amazon family and they will give you all greetings and tell you what their product and services and all the good stuff, these are the products that we are having and finally stating thank you for choosing Amazon this is what the welcome email and that is exactly what the triggered mail is.

Amazon uses automated email in a super cool manner and I will tell you how now you think you are planning to buy a mobile and you like a few models present on Amazon and you click two models and you place it on your cart and because of some busy work, you left the product purchase away. Now what Amazon does here is Amazon sense-triggered emails to the users who have done this, stating that below 'X' you have left your products in your cart alone and go ahead and purchase it because we have provided a 5% discount or free delivery on this order. This way they tempt the user to close the deal and this is why Amazon is successful in their business.

• Test your email

             Now every company before launching its product always performs tests, in the same way before launching your email campaigns you need to test your emails before sending them to your subscribers. Now A/B testing is a majorly used testing that is used by a lot of email marketers. A few things that are tested under A/B testing are CTA i.e. call to action, subject lines, images, etc.

Now you need also to understand that there are other email clients or email providers so you need to view other's emails in other email providers to understand how email is visible to the user who is using emails by email providers like Yahoo, Gmail, Outlook mails, etc. You need to understand that email should be designed in a way that looks beautiful in all kinds of email providers.

• Send email at the right times.

            According to my research, I found a few times when emails actually are opened frequently i.e. the open rate of emails is frequently high. Some of the times for example 10 a.m. are the morning when people frequently look at their phones and open their emails and 10 p.m. the night when people rest down and look at their phones for social media is when they see promotional emails.

You need to understand as an email marketer you have to launch and send emails at various times of the day. Then you have to report, understand, and analyze what types the open rates are high in your promotion email marketing campaigns according to the results and analysis that you have got and the time you got when the open rates are high and the landing pages of the people is very high you should keep future emails in that particular time. First, you have to set a time and send a few emails marketing campaigns and send a few professional emails to a particular time so that we can analyze which time to best suited so that the people where your open rate is higher.

How To Perform Keyword Research?

Now let’s check what keyword research is, it is the process of finding the right keywords that people use to search for information, products, or services online. It involves identifying relevant keywords, analyzing their search volume and competition, and selecting the most effective keywords to target in online content such as websites, blogs, and online advertising.

Keyword research is an important part of search engine optimization (SEO) and helps businesses and website owners to improve visibility and reach their target audience. It can be done using a variety of tools and techniques, including keyword research tools, competitor analysis, and customer surveys.

It is important to comprehend your business and identify your target audience:

Before doing keyword research, it's important to have a clear understanding of what your business, products, services, and target audience are. This will help you to identify relevant keywords that are likely to drive traffic and conversions to your product and service web pages.

Make a list of seed keywords: Begin by creating a list of seed keywords related to your business, products, and services, or the topics you want to rank for in search engine results pages (SERPs).

Use keyword research tools: There are several keyword research tools available, such as Google Keyword Planner, Semrush, Ahrefs, and Moz Keyword Explorer. These tools can help you generate keyword ideas, and analyze search volume, competition, and other important metrics.

Analyze keyword metrics: Once you have a list of potential keywords, analyze their search volume, competition, and relevance to your business. Look for keywords with high search volume and low competition, as these are more likely to drive organic traffic to your website.

Consider long-tail keywords: Long-tail keywords are longer and more specific phrases that are often less competitive and can drive targeted traffic to your website. Consider including long-tail keywords in your research to capture niche audiences.

Understand user intent: When conducting keyword research, consider the intent behind the keywords. Are users looking for information, products, or services? Understanding user intent can help you choose keywords that align with the content you want to create.

Refine and prioritize your keyword list: After conducting keyword research, refine your list by prioritizing keywords that are most relevant and valuable to your business. Consider the search volume, competition, and user intent when prioritizing your keywords.

Monitor and update your keyword list: Keyword research is an ongoing process, and it's important to regularly monitor and update your keyword list based on changes in search trends, industry developments, and your business goals.

By following these guidelines, you can easily conduct the best keyword research to identify the most specific and relevant keywords for your business.

What is Keyword Research ?

Keyword research is the process of finding and analyzing search terms and phrases that the potential customer finds in search engines and uses that data for a specific purpose in search engine optimization to get high traffic and conversations.

Keyword research is an important part of search engine optimization (SEO) and helps businesses and website owners to improve visibility and reach their target audience. It can be done using a variety of tools and techniques, including keyword research tools, competitor analysis, and customer surveys.

Keywords provide a variety of insights information into the minds of your audience, providing vital information about what they want and why they want it. Typically used for search engine optimization including the correct keywords in your content can improve the success of your business. The goal is to have a potential customer’s keywords match with the keywords on your website.

However, the number and quality of keywords included in your content helps search engines such as Google determine where to display your website on a particular search engine results page.

The higher you rank on the SERP, the more reach and traffic you will get. In fact, the first result for each search on Google receives approximately 30% of all clicks.

Even if you can’t be ranked on the top website, it is still worth trying for the first few results.

As the number of people searching online for products and services keeps growing, your favorable placement on the SERP will show in more and more clicks over time.

Here are some steps for keyword analysis:

Identify relevant topics: Make a list of broad keywords related to your topic.

Expand topics: Expand each topic with a list of phrases of keywords you think your customers use based on their intent.

Find related search terms: Use various keyword tools like Semrush, Keyword Planner, and Moz keyword explorer to find suggested related keywords or typing in Google search engine search bar gives an auto-generated keyword phrase related to your search terms and we can see the suggested keywords in the result page given for the terms you have searched for.

Analyze keyword strength:  Analyze the strength of your keywords by monitoring daily based on metrics such as CRT, Bounce back rate, keyword volume, keyword difficulty, etc

Determine industry ranking: Determine how you rank in your industry when compared to your competitors based on your authority score. The higher the authority score, the higher will be the possibility of ranking in SERP.

Verify search intent: Do confirm what your potential customer looking for example whether they are looking for information, purchasing a product or services, or need to navigate for a particular website or app, or whether there are evaluating whether to buy the product or not.

Analyze competitors: Analyze competitors to uncover the keywords your competitors are ranking for better understanding and improve the area by studying them.

Consider search volume: Consider search volume to identify potential traffic and ensure you only target keywords that people use.

Group by search intent: Group your keywords by search intent based on the customer's needs.

Hint: An ideal keyword has a high search volume and low competitors.

What is Digital Marketing ? A complete guide - Types, Examples, Benefits

Digital Marketing or Online Marketing :

Digital Marketing is a promotion of product or brand awareness via one or more ways in the form of electronic media. Where digital media can be audio video or image content that can be played on a computer or electronic devices.Example Digital video or media etc.

         In short Marketing any product via online is digital marketing.

Any advertising through any media is also called digital marketing. 

A Digital Marketer shapes the strategy for Digital Space for a brand by Developing, Implementing, and Managing Marketing Campaigns to promote the products or services of a company and create brand awareness.

Previously traditional marketing was there like advertising through TV, Newspaper, Notice, etc, but we aren't able to track the investment and measure them properly. Nowadays people are not interested in spending amount on traditional marketing. So people are shifting from traditional marketing to online marketing.

To achieve this you need a website or an App. By creating a website and if no one reached you there is no point in creating it right. For Example, If you own a restaurant and someone searches for the best restaurants near you in Google and it shows the top 10 results right, which is known as a search engine result page.

Most people click for the top 3 or 5 results as people never have the patience to look for all the results pages and your result may be in the 80's or 90's page where people definitely never look for it right.  

These top 10 results you get for the keyword you search for are said to be called Organic results which can be achieved by optimizing your website with Search engine Optimization techniques and practices.

i.e. SEO is a technique that helps the search engine to find and rank your site higher than the millions of other sites in response to a search query. its is also refers to the collection of techniques and practices that allow a site to get more traffic from search queries. 

Your result will come on top of SERP by following some of the SEO techniques i.e. on-page, and off-page optimization techniques. It can't be achieved within a day but depends on the demand for the keyword used and the completion of the business which can be achieved within a month, 2 months, or a year.

So suppose your website takes 6 months to get optimized in SERP, at that time we can't lose any business right so we can go for Google AdWords.

Google Adwords :

It is an online advertising tool that helps businesses connect with their customer. You create your online ad, tell AdWords who you want to reach and AdWords brings your ad to them.  

Using Google Adwords, your ad will be on top of SERP based on some of the bidding strategies and organic results. Results showing using AdWords are said to be called Paid results. Google is earning money from those ads.

These people pay for Google to use that space to show your ads. On what basis they make money, Cost per click (CPC). Only when someone clicks your ad only he has to pay.

For example, if five people are paying money then which guys have the more chances of clicking the ads? the first one right. If everyone paying money why do these guys come on top? Because the first guy is paying more, apart from that there are several other factors. Here it is based on bidding, but it's not an open bidding it's a closed bidding google keeps it secret. Other guys won't know how much he is bidding. 

For example, I'm bidding for 1 rupee and you for 10 rupees and you win and your ad shows on top and I'm second but how much do you have to pay 8.90 rupees.

How do I know how much you spend on ads to show your ad on top, that can't be predicted and it's done by Google and it depends on the Bid and Quality score, let's talk about it later in detail.    

So using Adwords you can show your ad on Websites, YouTube, and Mobile Apps using the ad placement section provided by Google AdWords based on your product services. Which is automatically shown to the related websites and apps where people are looking for brand awareness. 

The main purpose of Google Adwords is for brand awareness which shows your customized ads in various channels depending on your requirements. Whereas Google Adsense is used to earn money online by placing third-party ads on your website and blogs. Both these methods are handled by Digital marketers.

Social media Optimization(SMO) and Social media marketing(SMM)

Coming to Facebook, how many friends do you have? While posting a post is it reaching all your friends.? For example, if you post a photo in the afternoon section where most of the people were sleeping in general out of 400 only 100 people may like the post. The rest of them will see it on the next day morning. So the latest post will be on top, and you have to scroll down to see your post right, that's why you are missing that post.

So I will share the techniques on how to reach your post to all your friends. For this, you have to create a Facebook page and there is an option as Insight its a summary of all your page activities and can keep track of all posts you managed and concentrate on each category available in it, such as reach, page views, demographically info of people, post summary, etc. Based on that you can keep track of each activity on your Facebook page.

As in Google ads, there are also Facebook ads available which can be promoted as sponsored ads which we usually see on our Facebook pages. Similarly, it is same is applicable to Twitter, LinkedIn, Instagram, etc.

Various Job Profile in Digital Marking and their Role

Various Job Profiles in Digital Marking and their Role :

Most people need to be made aware of what they are up to in the digital market, and what career they can opt for. As a fresher, they won't be aware of the industrial facts and the requirements of what the digital marketing agencies looking for or what the company wants with the person who goes to work as a digital marketer in their firm.

 As a fresher, he won't have any proven experience in any part of Digital Marketing. So most of the company look for experienced people rather than a refresher, they need more outcomes in less specific time. Even 2 to 3 years of experience they are given with a salary of 15-20k and for freshers 5 -10k as in means of a free internship or maybe a paid one. Most low-profile companies look for the above option as mentioned i.e. low budget more outcomes using the advantage of internships from students.

For experienced ones, ask for the specific keyword that stands out in SERP and their proven results. But most of the candidates specialize in any one of the fields in digital marketing i.e. SEO, SMO, SMM, Email marketing, Affiliated marketing, Content Marketing Video Marketing, etc.

But most of the company include all these criteria in their job profile and should have these job responsibilities for the eligibility of their offered job post. The candidate can't have all these job criteria as mentioned, where he may previously worked. So what about the salary offered same fact as mentioned always, *based on the industrial standard.

Let us see the various Job Profiles in Digital marketing: 

• Digital marketing Executive, Experience ~ 0+ Years

• Digital marketing Specialist, Experience ~ 2+ Years

• Digital marketing Manager or Team leader, Experience ~ 4+ Years

• Digital marketing Strategist/ Analyst, Experience ~ 4+ Years

• Head of  Digital Marketing 

• Head of Marketing / VP Marketing / Chief Marketing Officer     

Job Responsibility:

• Developing and managing digital marketing campaigns. 

• Utilizing a range of techniques including paid search, SEO, and PPC.

• Overseeing the social media strategy for the client.

• Managing online brand and product campaigns to raise brand awareness.

• Improving the usability, design, content, and conversion of the client's website

• Responsibility for planning and budgetary control of all digital marketing

• Evaluate customer research, market conditions, and competitor data.

• Review new technologies, and strategies and keep the company at the forefront of developments in digital marketing.

• Generate reports on our marketing campaign’s performance

• Tracking the conversions and improving the percentages and number

• Taking care of SEO, SEM to Social Media.

Have any queries ..??? Just comment will get back to you soon.... 

Should KPIs be smart? (Spoiler: They Don’t Really Exist!)

Not SMART but SMARTER!

People often tell me they don't want KPIs, they want 'SMART KPIs'. It's a common misconception that KPIs need to be SMART to be effective. Yet, in fact, it’s true, that there's no such thing as a SMART KPI – it's your objectives or goals that need to be SMART.

A Key Performance Indicator (KPI) is a measurable analyzer that shows how effectively a company is achieving its key business objectives. Organizations use this method to evaluate their success at reaching targets. Selecting the right method will depend on your industry and which part of the business you are looking to track.

Create SMART Goals:

• Specific
• Measurable
• Attainable  or Achievable 
• Reliable or Realistic
• Time-bound

SPECIFIC: Define the goal as much as possible.

Who: Who is involved..??

What: What do I want to accomplish ..??

Where: Where will be done..??

Why: Why I'm doing this (reason or purpose)?

Which: Which requirement do I have ??

MEASURABLE: 

• Can you track the progress and measure the income..??

• How much ..?? How many..? how will I know when my goal is accomplished.

ATTAINABLE:

• Is the goal reasonable enough to be accomplished ??

• Make sure that your goal is not out of reach or below standard performance.

RELEVANT:

• Worthwhile ..?? Is the goal worthwhile and meet your goal..??

TIME-BOUND:

• Your objective should include a time limit.

• I will complete this step by Month/Day/Year   

Have any queries ..??? Just comment will get back to you soon.... 

What is KPI and Why measuring KPI ?

KPI - Key Performance Indicator

It’s great to be able to measure solid profits for your small business. The fact is, however, that profits are only one of the many factors affecting your company growth. Key performance indicators (KPI) refer to the values used to assess a business success in reaching its goals. In the long run, tracking relevant KPI's can help you make important decisions about your company’s growth and development.

Use goals to improve your performance.

KPI is the key performance process of your company.

Lets us see the 4 attributes in general 

1. Measure  
2. Target
3. Source
4. Frequency

Now let me show you how KPI works,

                            Raw source                           Progress                                 Change

Measure          No.of new customer                 % in progress                 % in increase in sale

Target               500                                          100%                                        15%

Source              CRM                                        Project plan & Strategy            Profit/Lose

Frequency        Monthly                                   Quarterly                                   Monthly

Why settings goals & KPI's is so important to online business .?? 

Your goal is increase sales efficiencies and you want to measure the total amount of sale divided by total sales.

Marketing Metrics and Key Performance Indicator are measurable values used by marketing terms to show the effectiveness of campaign across all marketing channels.

Having any queries ..??? Just comment will get back to you soon.... 

Primary Responsibility of Digital Marketer Secret revealed !!!

Primary Responsibility of Digital Marketer:

Digital marketers should be involved in real-time environments in internet and marketing promotions, content writing, generating reports on SEO and SEM, Link building, and Social Media Posting.

• Creating content writing for website and blog.
• Promotion of social media content and directories
• Existing website content analysis for keyword strength
• Internet search for keyword strength analysis
• Integration of reviewed keywords in website content.
• Report preparation of website performance on the internet.
• Help the SEO team to bring better results in all search engines.

• Be aware of the latest internet trends
• Excellent communication skill and interpersonal skills 
• Excellent team player or leader
• Possess strong analytic skills
• Should have good knowledge of Gmail and Google.
• Proficiency in Excel, PowerPoint, and Word.  
• Take personal responsibilities and communication issues.
• Willing to learn new skills and implement them quickly.   

Key Skills:

• SEO, SMO, SEM, SMM, Internet Marketing, Online Marketing, Google Analytics, Backlink building, Web analytics 

   Have any queries ..??? Just comment will get back to you soon....