What is Digital Marketing Strategy 3E's

  

Unlocking Success: The 3E's of Digital Marketing Strategy You Need to Know

In the dynamic landscape of online marketing, understanding and implementing the core principles of the 3E’s is crucial for developing an effective digital strategy. The 3E’s—Engagement, Exposure, and Evaluation are the fundamental elements that businesses should focus on to thrive in the digital environment.

What are the Digital Marketing Strategy 3E’s?

1. Engagement

Engagement refers to building a meaningful and relatable relationship with your audience. After capturing their attention, it is vital to retain their interest by making the content as engaging as possible. This can be achieved through various channels such as social media platforms, email campaigns, newsletters, webinars, or any content that encourages interaction with your brand.

The goal is to foster loyalty, trust, and influence customer actions. A deliberate effort to engage your audience enhances brand loyalty and can even lead to the spontaneous discovery of your unique selling proposition (USP).

How to effectively engage with your audience?
Consider exploring tools like Answer the Public, which provide insights into what people are searching for and questioning. By sharing valuable, educational, and entertaining content in response, you can increase interaction, generate comments, and possibly uncover your unique edge.

Facebook Strategy for Engagement:
Create Facebook Groups centered around the common interests of your target audience. Active participation and meaningful comments foster higher engagement levels.

2. Exposure

Exposure involves getting your brand or product noticed by the right audience. It’s about utilizing various media channels to build awareness and develop a strong digital presence. The ultimate objective is to enhance brand recognition and shape a positive perception of your offerings.

Patience is key:
Building trust takes time. It may take 18 months of consistent posting and engagement before gaining a substantial audience. Remember:

• More value with fewer followers can build trust in the short term.

• Less value with a larger audience may secure long-term trust.

3. Evaluation

Evaluation is the ongoing process of measuring the effectiveness of your communication strategies. Regular monitoring and analysis enable you to identify what works and what needs adjustment.

Metrics to monitor:

• Engagement rates (likes, comments, shares)

• Conversion rates

• Video views and engagement (notably Facebook videos can generate up to 1800% more engagement)

• Customer interactions via Messenger, which is now a vital customer service channel

Consistent evaluation allows for strategic improvements, ensuring your marketing efforts adapt to changes and deliver optimal results.

Additional Insights and Tools

Facebook Video Marketing
Video content is highly effective, with current data indicating that videos account for approximately 80% of all traffic. Creating compelling, entertaining videos at a cost of roughly 8–\9 per 1,000 views can significantly boost engagement.

Note: Offering transparency through pricing or giveaways can attract attention, though it requires a balanced approach to avoid potential business loss.

Messenger as Customer Service
Facebook Messenger acts as a direct communication channel where most customers prefer to inquire about products, often opting for messaging over calls, making it a vital touchpoint.

SEMrush Tool
Use tools like SEMrush’s Keyword Matching to discover what your target audience is searching for. Providing answers to these queries adds value, builds trust, and positions your brand as a knowledgeable leader.

Investment Recommendation:
Allocate at least 50–\100 weekly to paid campaigns. Consistency, patience, and high-quality creative content—especially videos—are the keys to success.

Conclusion

The principles underpinning an integrated digital marketing strategy are embodied by the 3E’s. When strategically exploited, these elements enhance the efficiency and effectiveness of your online marketing efforts. They serve as a practical framework for businesses aiming to develop a successful digital presence and achieve sustained growth in the digital age.

What is Customer Journey in Email Marketing ?

The customer journey, also called the email journey, is a crucial element in comprehending the key performance indicators (KPIs).
You can envision this as a narrative of a potential customer engaging with your company. The narrative progresses from an initial visit to your establishment, through the purchase process, and beyond.


Acquisition 

The acquisition of customers is crucial for any company's growth. When a customer shows interest in signing up for email marketing or following the company on social media, it indicates their interest in the business and compares it with competitors. Making a positive first impression is key, so welcoming new visitors with personalized emails asking about birthdays, anniversaries, etc., and offering product discounts or information about services and courses can help build a strong relationship with new customers.

Consideration 

In this stage, the individual transitions from potential to actual customers.

Now, envision running an e-commerce business where you have added items to your cart but have not proceeded with the purchase. In such a scenario, an email marketing campaign should be initiated, sending targeted emails to these users, reminding them about their abandoned cart, and offering a 10% discount for the day. These emails serve as a reminder to the user for the consideration phase, addressing the situation where the user is not fully committed to making a purchase but is still in the process of deciding.

Purchase

The unique aspect of marketing is that it doesn't stop when the customer makes a purchase. Upon buying a product, the customer receives an order confirmation email and a thank-you email expressing gratitude for choosing our products. These emails are sent from the company to the users. It is important to remember that just because a customer has made a purchase, it doesn't mean they won't be a potential customer in the future. Therefore, it is essential to anticipate that customers may purchase more products from us. To keep customers engaged, it is necessary to send follow-up emails or personalized offers.

Retention (Post-purchase stage)

In this stage, customers have already purchased the product or service and have experienced what the company offers. At this point, you can send various types of emails to users, such as feedback on the program or product, to help us improve. You can also send testimonials or success stories. Additionally, emails can be sent in the retention stage, like birthday discount offers, to engage users and encourage them to make purchases while keeping the community satisfied.

Re-engagement

There might be some users or email IDs that are inactive in your email marketing campaign. It's essential to remind these unengaged users of their importance to our business. You can achieve this by sending an anniversary email thanking them for subscribing to our channel for one year. The subject line could be "Yai, thank you for subscribing to us for 1 year." This approach helps unengaged subscribers feel like part of the community. Additionally, consider including new offers in these emails to highlight new product launches that may be beneficial to them. This strategy can entice users to engage with these types of emails.

Email Marketing Secrets Revealed !!

Email marketing is an effective marketing channel that uses email to promote a business's products and services, generating sales and leads. Email marketing is considered a digital marketing strategy that promotes products and services via email to potential customers. 

This is one of the common methods of bringing a relationship with the potential customer to update with product content and updates, and offer discount coupons to their loyality customers through email.

Let's check the one-line definition: email marketing is a marketing campaign that uses email to promote products and services.

The primary objective of email marketing is to achieve the highest possible goal.

• Boost your business's bottom line by driving sales, revenue, or conversions! Let's work together to achieve your goals and take your business to the next level.

• Please ensure that the emails you send are useful or enjoyable for the recipients. Also, make sure that there are no spelling, grammar, or punctuation errors in the email.

• Grow my list of email subscribers

Hey there! I'm curious to know the key features that matter the most to your business. Let's brainstorm together and see how I can assist you in achieving your business objectives.

• Email templates

• Advanced Reporting

• SMS Marketing

• Automation

• Forms and landing pages

• Optimized send times

• AI-generated content

• Contact segmentation

• CRM

• A/B testing

Here are some helpful tips and tricks for email marketing that can improve your campaigns and increase engagement with your audience.

• Utilizing quizzes as a lead-generation tool can be a highly effective way to collect email addresses and build a targeted email list for future marketing campaigns.

• "Integrate your email and social media accounts to streamline your communication and stay up-to-date with all your online interactions in one place."

• One effective way to maintain the interest of your subscribers is to use cliffhangers - a storytelling technique that leaves the audience in suspense at the end of an episode, leaving them eager to know what happens next. By using cliffhangers in your content, you can keep your subscribers engaged and eagerly anticipating your next release.

• "Encourage your reader to reply to emails." This is a helpful tip to engage your audience and prompt them to participate in a conversation. By encouraging them to reply, you are showing that you value their input and are interested in what they have to say. This can lead to a more meaningful and fruitful exchange of ideas and perspectives. So, next time you write something, remember to invite your readers to share their thoughts and opinions.

How to build an effective Email Marketing Strategy?

Have personalization in every mail and create an urgency.

Ensure that every email has a personalized touch and includes an element of urgency to increase the chances of a response.

To make your email stand out, try including personalized details in every message. This could be as simple as using the recipient's name or referencing a recent interaction you had with them. Additionally, creating an urgent tone can encourage the recipient to take action on your message. This could involve using language that implies a limited time frame or emphasizing the benefits of responding quickly. By combining personalization and urgency, you can increase the effectiveness of your email communications.

Let me who doesn't like be loved and cared for by someone else in your life. That's exactly what we are trying to do here. Now, think about a situation in which you are receiving two emails, both coming from two different companies. The first company sends you.

An email stating Dear valuable customer and the second company sends you an email greeting with your name.

So here I will take my name, dear X, u feel more comfortable and cared for by the mail which states and greets you with your name right. That is exactly what we are trying to do here. We are trying to personalize emails to individual users. 

So coming to the body of the email, the word 'you' is important if we use the word 'you', the user who reads it feels that this mail is exclusive to him and the company has sent a particular promotion for him only, that is how we personalized and engage your users and subscribers to opening up your mails.

Now talking about the sense of urgency, if we receive an email stating according to your purchase history, you can like these products, and we have a 10% discount on this product till midnight today. Now the company has already checked on his purchase history and if the user is interested in this kind of product, and is giving a 10% discount for only today at midnight. Now he is creating a sense of urgency and creating a fomo in the user's head. Fomo is missing out on the deal, since the sense of missing out on the deal at the company has created an urgency, the user is eventually looking at the product, and even looking to buy it. That's how the urgency creates an action to drive a sale or lead.

One of the companies that uses this method effectively and efficiently is Amazon. As we see, the exclusive chairman of Amazon, Jeff Bezos, is a crazy email marketing mastermind.

Subdivide your subscribers

         

Email marketing is actually direct marketing and now if we segment the email IDs and then send the promotional emails it would be like shooting an arrow and hitting a bullseye right. Segmentation can be done in several ways by industry, company name, age, demographic, etc.

Segmentation can be taken by the CRM i.e. customer relationship software that is available. Why segmentation is important? so segmentation actually increases the open rates and can increase the number of people that are landing on the landing pages and also increases the probability of converting the promotional emails to the potential buyer. So that's why segmentation is one of the effective emailing strategies.

Optimize emails to be mobile-friendly

Research says that 62% of people open their mail on their mobile, so you have to ensure that your emails are mobile-friendly. If you don't care about it, people will start to unsubscribe because people can't able to read the email because it's not optimized for mobile-friendly devices. So one way to avoid unsubscribing users is by using RED, ie, responsive email design. This helps to customize your emails according to the user-chosen device, and this way, the email is automatically optimized to be mobile-friendly or whichever device the user is using.

Have an automated email campaign

Automation emails are triggered-based emails sent to the users according to their behavior. Now, triggered-based emails can be thank you emails, transactional emails, or welcome emails. Eg: Now think of a scenario in which you don't have an Amazon account if you are asked to create an Amazon account and asked to fill in the details like your name, and email ID that creates a password as soon as you set up your Amazon account you receive an email from Amazon stating hai 'X'  welcome to the Amazon family and they will give you all greetings and tell you what their product and services and all the good stuff, these are the products that we are having and finally stating thank you for choosing Amazon this is what the welcome email and that is exactly what the triggered mail is.

Amazon uses automated email in a super cool manner and I will tell you how now you think you are planning to buy a mobile and you like a few models present on Amazon and you click two models and you place it on your cart and because of some busy work, you left the product purchase away. Now, what Amazon does here is Amazon sense-triggered emails to the users who have done this, stating that below 'X' you have left your products in your cart alone, and go ahead and purchase them because we have provided a 5% discount or free delivery on this order. This way, they tempt the user to close the deal, and this is why Amazon is successful in its business.

Test your email

Now, every company, before launching its product, always performs tests. in the same way before launching your email campaigns you need to test your emails before sending them to your subscribers. Now A/B testing is a majorly used testing that is used by a lot of email marketers. A few things that are tested under A/B testing are CTA i.e. call to action, subject lines, images, etc.

Now you need also to understand that there are other email clients or email providers so you need to view other's emails in other email providers to understand how email is visible to the user who is using emails by email providers like Yahoo, Gmail, Outlook mails, etc. You need to understand that email should be designed in a way that looks beautiful in all kinds of email providers.

Send emails at the right times.

According to my research, I found a few times when emails actually are opened frequently i.e. the open rate of emails is frequently high. Some of the times for example 10 a.m. are the morning when people frequently look at their phones and open their emails and 10 p.m. the night when people rest down and look at their phones for social media is when they see promotional emails.

You need to understand that as an email marketer, you have to launch and send emails at various times of the day. Then you have to report, understand, and analyze what types the open rates are high in your promotion email marketing campaigns according to the results and analysis that you have got and the time you got when the open rates are high and the landing pages of the people is very high you should keep future emails in that particular time. First, you have to set a time and send a few marketing campaigns and send a few professional emails at a particular time so that we can analyze which time to best suited so that the people where your open rate is higher.

How To Perform Keyword Research?

Now, let’s check what keyword research is. It is the process of finding the right keywords that people use to search for information, products, or services online. It involves identifying relevant keywords, analyzing their search volume and competition, and selecting the most effective keywords to target in online content such as websites, blogs, and online advertising.

Keyword research is a crucial aspect of search engine optimization (SEO), enabling businesses and website owners to enhance visibility and effectively reach their target audience. It can be done using a variety of tools and techniques, including keyword research tools, competitor analysis, and customer surveys.

It is important to comprehend your business and identify your target audience:

Before doing keyword research, it's important to have a clear understanding of what your business, products, services, and target audience are. This will help you identify relevant keywords that are likely to drive traffic and conversions to your product and service web pages.

Make a list of seed keywords: Begin by creating a list of seed keywords related to your business, products, and services, or the topics you want to rank for in search engine results pages (SERPs).

Use keyword research tools: There are several keyword research tools available, such as Google Keyword Planner, Semrush, Ahrefs, and Moz Keyword Explorer. These tools can help you generate keyword ideas and analyze search volume, competition, and other important metrics.

Analyze keyword metrics: Once you have a list of potential keywords, analyze their search volume, competition, and relevance to your business. Look for keywords with high search volume and low competition, as these are more likely to drive organic traffic to your website.

Consider long-tail keywords: Long-tail keywords are longer and more specific phrases that are often less competitive and can drive targeted traffic to your website. Consider including long-tail keywords in your research to capture niche audiences.

Understand user intent: When conducting keyword research, consider the intent behind the keywords. Are users looking for information, products, or services? Understanding user intent can help you choose keywords that align with the content you want to create.

Refine and prioritize your keyword list: After conducting keyword research, refine your list by prioritizing keywords that are most relevant and valuable to your business. Consider the search volume, competition, and user intent when prioritizing your keywords.

Monitor and update your keyword list: Keyword research is an ongoing process, and it's important to regularly monitor and update your keyword list based on changes in search trends, industry developments, and your business goals.

By following these guidelines, you can easily conduct the best keyword research to identify the most specific and relevant keywords for your business.

What is Keyword Research ?

Unlocking Search Success: The Power of Keyword Research

Keyword research is the process of finding and analyzing search terms and phrases that potential customer finds in search engines and uses that data for a specific purpose in search engine optimization to get high traffic and conversions.

Keyword research is a crucial aspect of search engine optimization (SEO), enabling businesses and website owners to enhance visibility and effectively reach their target audience. It can be done using a variety of tools and techniques, including keyword research tools, competitor analysis, and customer surveys.

Keywords provide a variety of insights into the minds of your audience, providing vital information about what they want and why they want it. Typically used for search engine optimization, including the correct keywords in your content can improve the success of your business. The goal is to have a potential customer’s keywords match with the keywords on your website.

However, the number and quality of keywords included in your content help search engines such as Google determine where to display your website on a particular search engine results page.

The higher you rank on the SERP, the more reach and traffic you will get. The first result for each search on Google receives approximately 30% of all clicks.

Even if you can’t be ranked on the top website, it is still worth trying for the first few results.

As the number of people searching online for products and services keeps growing, your favorable placement on the SERP will show in more and more clicks over time.

Here are some steps for keyword analysis:

Identify relevant topics: Make a list of broad keywords related to your topic.

Expand topics: Expand each topic with a list of phrases or keywords you think your customers use based on their intent.

Find related search terms: Use various keyword tools like Semrush, Keyword Planner, and Moz keyword explorer to find suggested related keywords or typing in Google search engine search bar gives an auto-generated keyword phrase related to your search terms and we can see the suggested keywords in the result page given for the terms you have searched for.

Analyze keyword strength: Analyze the strength of your keywords by monitoring daily based on metrics such as CRT, Bounce rate, keyword volume, keyword difficulty, etc.

Determine industry ranking: Determine how you rank in your industry when compared to your competitors based on your authority score. The higher the authority score, the higher the possibility of ranking in SERP.

Verify search intent: Do confirm what your potential customer is looking for example, whether they are looking for information, purchasing a product or services, or need to navigate to a particular website or app, or whether they are evaluating whether to buy the product or not.

Analyze competitors: Analyze competitors to uncover the keywords your competitors are ranking for better understanding, and improve the area by studying them.

Consider search volume: Consider search volume to identify potential traffic and ensure you only target keywords that people use.

Group by search intent: Group your keywords by search intent based on the customer's needs.

Hint: An ideal keyword has a high search volume and low competition.