What is Digital Marketing ? A complete guide - Types, Examples, Benefits

Digital Marketing or Online Marketing :

Digital Marketing is a promotion of product or brand awareness via one or more ways in the form of electronic media. Where digital media can be audio video or image content that can be played on a computer or electronic devices.Example Digital video or media etc.

         In short Marketing any product via online is digital marketing.

Any advertising through any media is also called digital marketing. 

A Digital Marketer shapes the strategy for Digital Space for a brand by Developing, Implementing, and Managing Marketing Campaigns to promote the products or services of a company and create brand awareness.

Previously traditional marketing was there like advertising through TV, Newspaper, Notice, etc, but we aren't able to track the investment and measure them properly. Nowadays people are not interested in spending amount on traditional marketing. So people are shifting from traditional marketing to online marketing.

To achieve this you need a website or an App. By creating a website and if no one reached you there is no point in creating it right. For Example, If you own a restaurant and someone searches for the best restaurants near you in Google and it shows the top 10 results right, which is known as a search engine result page.

Most people click for the top 3 or 5 results as people never have the patience to look for all the results pages and your result may be in the 80's or 90's page where people definitely never look for it right.  

These top 10 results you get for the keyword you search for are said to be called Organic results which can be achieved by optimizing your website with Search engine Optimization techniques and practices.

i.e. SEO is a technique that helps the search engine to find and rank your site higher than the millions of other sites in response to a search query. its is also refers to the collection of techniques and practices that allow a site to get more traffic from search queries. 

Your result will come on top of SERP by following some of the SEO techniques i.e. on-page, and off-page optimization techniques. It can't be achieved within a day but depends on the demand for the keyword used and the completion of the business which can be achieved within a month, 2 months, or a year.

So suppose your website takes 6 months to get optimized in SERP, at that time we can't lose any business right so we can go for Google AdWords.

Google Adwords :

It is an online advertising tool that helps businesses connect with their customer. You create your online ad, tell AdWords who you want to reach and AdWords brings your ad to them.  

Using Google Adwords, your ad will be on top of SERP based on some of the bidding strategies and organic results. Results showing using AdWords are said to be called Paid results. Google is earning money from those ads.

These people pay for Google to use that space to show your ads. On what basis they make money, Cost per click (CPC). Only when someone clicks your ad only he has to pay.

For example, if five people are paying money then which guys have the more chances of clicking the ads? the first one right. If everyone paying money why do these guys come on top? Because the first guy is paying more, apart from that there are several other factors. Here it is based on bidding, but it's not an open bidding it's a closed bidding google keeps it secret. Other guys won't know how much he is bidding. 

For example, I'm bidding for 1 rupee and you for 10 rupees and you win and your ad shows on top and I'm second but how much do you have to pay 8.90 rupees.

How do I know how much you spend on ads to show your ad on top, that can't be predicted and it's done by Google and it depends on the Bid and Quality score, let's talk about it later in detail.    

So using Adwords you can show your ad on Websites, YouTube, and Mobile Apps using the ad placement section provided by Google AdWords based on your product services. Which is automatically shown to the related websites and apps where people are looking for brand awareness. 

The main purpose of Google Adwords is for brand awareness which shows your customized ads in various channels depending on your requirements. Whereas Google Adsense is used to earn money online by placing third-party ads on your website and blogs. Both these methods are handled by Digital marketers.

Social media Optimization(SMO) and Social media marketing(SMM)

Coming to Facebook, how many friends do you have? While posting a post is it reaching all your friends.? For example, if you post a photo in the afternoon section where most of the people were sleeping in general out of 400 only 100 people may like the post. The rest of them will see it on the next day morning. So the latest post will be on top, and you have to scroll down to see your post right, that's why you are missing that post.

So I will share the techniques on how to reach your post to all your friends. For this, you have to create a Facebook page and there is an option as Insight its a summary of all your page activities and can keep track of all posts you managed and concentrate on each category available in it, such as reach, page views, demographically info of people, post summary, etc. Based on that you can keep track of each activity on your Facebook page.

As in Google ads, there are also Facebook ads available which can be promoted as sponsored ads which we usually see on our Facebook pages. Similarly, it is same is applicable to Twitter, LinkedIn, Instagram, etc.

Facebook Marketing Strategies in 2019

Let us see what strategies to follow in Facebook 2019

• First of all, what is WIIFM  - what's in it for me. why we are visiting Facebook and what we are gathering from it.

• It all depends on the Business model and to gather business attention as Mark Zuckerberg does.

• No one intends to go to Facebook to buy a product does anyone..???  

• What is the algorithm used in Facebook, everyone is researching on it does one one know..???

It's silly right go to pages that haven't received at least one like or share that's it. Now u may get it. Sometimes it may be your marketer hai ya hoooo.. But it doesn't change anything.

• The key algorithm is to remove posting boring stuff on your Facebook page that does not engage with people.

• Organic is dead around 1-3% is used worldwide.

• Like, Share, Comments is all about what a marketer does. More comments better will be than the engagement. 

• Facebook is filled with 25% inspirational/education,17% funny(lol), 15% entertaining.

• Volume Vs Engagement - Posting a large number of posts doesn't make more engagement. It should provide value to those who are engaged.  

• Quality Vs Quantity - It's the quality of posts that makes people more engaged and not post a large number of posts day by day. It makes them frustrated as it does not provide the valuable information that they are looking for.    

• Just 3 questions if the answer is Yes you are successful in engaging with people.  

1. Does it make me Smile ..???
2. Does it add value..??
3. Does it make me engaged ..??