What is Digital Marketing Strategy 3E's

  

Unlocking Success: The 3E's of Digital Marketing Strategy You Need to Know

In the dynamic landscape of online marketing, understanding and implementing the core principles of the 3E’s is crucial for developing an effective digital strategy. The 3E’s—Engagement, Exposure, and Evaluation are the fundamental elements that businesses should focus on to thrive in the digital environment.

What are the Digital Marketing Strategy 3E’s?

1. Engagement

Engagement refers to building a meaningful and relatable relationship with your audience. After capturing their attention, it is vital to retain their interest by making the content as engaging as possible. This can be achieved through various channels such as social media platforms, email campaigns, newsletters, webinars, or any content that encourages interaction with your brand.

The goal is to foster loyalty, trust, and influence customer actions. A deliberate effort to engage your audience enhances brand loyalty and can even lead to the spontaneous discovery of your unique selling proposition (USP).

How to effectively engage with your audience?
Consider exploring tools like Answer the Public, which provide insights into what people are searching for and questioning. By sharing valuable, educational, and entertaining content in response, you can increase interaction, generate comments, and possibly uncover your unique edge.

Facebook Strategy for Engagement:
Create Facebook Groups centered around the common interests of your target audience. Active participation and meaningful comments foster higher engagement levels.

2. Exposure

Exposure involves getting your brand or product noticed by the right audience. It’s about utilizing various media channels to build awareness and develop a strong digital presence. The ultimate objective is to enhance brand recognition and shape a positive perception of your offerings.

Patience is key:
Building trust takes time. It may take 18 months of consistent posting and engagement before gaining a substantial audience. Remember:

• More value with fewer followers can build trust in the short term.

• Less value with a larger audience may secure long-term trust.

3. Evaluation

Evaluation is the ongoing process of measuring the effectiveness of your communication strategies. Regular monitoring and analysis enable you to identify what works and what needs adjustment.

Metrics to monitor:

• Engagement rates (likes, comments, shares)

• Conversion rates

• Video views and engagement (notably Facebook videos can generate up to 1800% more engagement)

• Customer interactions via Messenger, which is now a vital customer service channel

Consistent evaluation allows for strategic improvements, ensuring your marketing efforts adapt to changes and deliver optimal results.

Additional Insights and Tools

Facebook Video Marketing
Video content is highly effective, with current data indicating that videos account for approximately 80% of all traffic. Creating compelling, entertaining videos at a cost of roughly 8–\9 per 1,000 views can significantly boost engagement.

Note: Offering transparency through pricing or giveaways can attract attention, though it requires a balanced approach to avoid potential business loss.

Messenger as Customer Service
Facebook Messenger acts as a direct communication channel where most customers prefer to inquire about products, often opting for messaging over calls, making it a vital touchpoint.

SEMrush Tool
Use tools like SEMrush’s Keyword Matching to discover what your target audience is searching for. Providing answers to these queries adds value, builds trust, and positions your brand as a knowledgeable leader.

Investment Recommendation:
Allocate at least 50–\100 weekly to paid campaigns. Consistency, patience, and high-quality creative content—especially videos—are the keys to success.

Conclusion

The principles underpinning an integrated digital marketing strategy are embodied by the 3E’s. When strategically exploited, these elements enhance the efficiency and effectiveness of your online marketing efforts. They serve as a practical framework for businesses aiming to develop a successful digital presence and achieve sustained growth in the digital age.

What is Customer Journey in Email Marketing ?

The customer journey, also called the email journey, is a crucial element in comprehending the key performance indicators (KPIs).
You can envision this as a narrative of a potential customer engaging with your company. The narrative progresses from an initial visit to your establishment, through the purchase process, and beyond.


Acquisition 

The acquisition of customers is crucial for any company's growth. When a customer shows interest in signing up for email marketing or following the company on social media, it indicates their interest in the business and compares it with competitors. Making a positive first impression is key, so welcoming new visitors with personalized emails asking about birthdays, anniversaries, etc., and offering product discounts or information about services and courses can help build a strong relationship with new customers.

Consideration 

In this stage, the individual transitions from potential to actual customers.

Now, envision running an e-commerce business where you have added items to your cart but have not proceeded with the purchase. In such a scenario, an email marketing campaign should be initiated, sending targeted emails to these users, reminding them about their abandoned cart, and offering a 10% discount for the day. These emails serve as a reminder to the user for the consideration phase, addressing the situation where the user is not fully committed to making a purchase but is still in the process of deciding.

Purchase

The unique aspect of marketing is that it doesn't stop when the customer makes a purchase. Upon buying a product, the customer receives an order confirmation email and a thank-you email expressing gratitude for choosing our products. These emails are sent from the company to the users. It is important to remember that just because a customer has made a purchase, it doesn't mean they won't be a potential customer in the future. Therefore, it is essential to anticipate that customers may purchase more products from us. To keep customers engaged, it is necessary to send follow-up emails or personalized offers.

Retention (Post-purchase stage)

In this stage, customers have already purchased the product or service and have experienced what the company offers. At this point, you can send various types of emails to users, such as feedback on the program or product, to help us improve. You can also send testimonials or success stories. Additionally, emails can be sent in the retention stage, like birthday discount offers, to engage users and encourage them to make purchases while keeping the community satisfied.

Re-engagement

There might be some users or email IDs that are inactive in your email marketing campaign. It's essential to remind these unengaged users of their importance to our business. You can achieve this by sending an anniversary email thanking them for subscribing to our channel for one year. The subject line could be "Yai, thank you for subscribing to us for 1 year." This approach helps unengaged subscribers feel like part of the community. Additionally, consider including new offers in these emails to highlight new product launches that may be beneficial to them. This strategy can entice users to engage with these types of emails.

Email Marketing Secrets Revealed !!

Email marketing is an effective marketing channel that uses email to promote a business's products and services, generating sales and leads. Email marketing is considered a digital marketing strategy that promotes products and services via email to potential customers. 

This is one of the common methods of bringing a relationship with the potential customer to update with product content and updates, and offer discount coupons to their loyality customers through email.

Let's check the one-line definition: email marketing is a marketing campaign that uses email to promote products and services.

The primary objective of email marketing is to achieve the highest possible goal.

• Boost your business's bottom line by driving sales, revenue, or conversions! Let's work together to achieve your goals and take your business to the next level.

• Please ensure that the emails you send are useful or enjoyable for the recipients. Also, make sure that there are no spelling, grammar, or punctuation errors in the email.

• Grow my list of email subscribers

Hey there! I'm curious to know the key features that matter the most to your business. Let's brainstorm together and see how I can assist you in achieving your business objectives.

• Email templates

• Advanced Reporting

• SMS Marketing

• Automation

• Forms and landing pages

• Optimized send times

• AI-generated content

• Contact segmentation

• CRM

• A/B testing

Here are some helpful tips and tricks for email marketing that can improve your campaigns and increase engagement with your audience.

• Utilizing quizzes as a lead-generation tool can be a highly effective way to collect email addresses and build a targeted email list for future marketing campaigns.

• "Integrate your email and social media accounts to streamline your communication and stay up-to-date with all your online interactions in one place."

• One effective way to maintain the interest of your subscribers is to use cliffhangers - a storytelling technique that leaves the audience in suspense at the end of an episode, leaving them eager to know what happens next. By using cliffhangers in your content, you can keep your subscribers engaged and eagerly anticipating your next release.

• "Encourage your reader to reply to emails." This is a helpful tip to engage your audience and prompt them to participate in a conversation. By encouraging them to reply, you are showing that you value their input and are interested in what they have to say. This can lead to a more meaningful and fruitful exchange of ideas and perspectives. So, next time you write something, remember to invite your readers to share their thoughts and opinions.

How to build an effective Email Marketing Strategy?

Have personalization in every mail and create an urgency.

Ensure that every email has a personalized touch and includes an element of urgency to increase the chances of a response.

To make your email stand out, try including personalized details in every message. This could be as simple as using the recipient's name or referencing a recent interaction you had with them. Additionally, creating an urgent tone can encourage the recipient to take action on your message. This could involve using language that implies a limited time frame or emphasizing the benefits of responding quickly. By combining personalization and urgency, you can increase the effectiveness of your email communications.

Let me who doesn't like be loved and cared for by someone else in your life. That's exactly what we are trying to do here. Now, think about a situation in which you are receiving two emails, both coming from two different companies. The first company sends you.

An email stating Dear valuable customer and the second company sends you an email greeting with your name.

So here I will take my name, dear X, u feel more comfortable and cared for by the mail which states and greets you with your name right. That is exactly what we are trying to do here. We are trying to personalize emails to individual users. 

So coming to the body of the email, the word 'you' is important if we use the word 'you', the user who reads it feels that this mail is exclusive to him and the company has sent a particular promotion for him only, that is how we personalized and engage your users and subscribers to opening up your mails.

Now talking about the sense of urgency, if we receive an email stating according to your purchase history, you can like these products, and we have a 10% discount on this product till midnight today. Now the company has already checked on his purchase history and if the user is interested in this kind of product, and is giving a 10% discount for only today at midnight. Now he is creating a sense of urgency and creating a fomo in the user's head. Fomo is missing out on the deal, since the sense of missing out on the deal at the company has created an urgency, the user is eventually looking at the product, and even looking to buy it. That's how the urgency creates an action to drive a sale or lead.

One of the companies that uses this method effectively and efficiently is Amazon. As we see, the exclusive chairman of Amazon, Jeff Bezos, is a crazy email marketing mastermind.

Subdivide your subscribers

         

Email marketing is actually direct marketing and now if we segment the email IDs and then send the promotional emails it would be like shooting an arrow and hitting a bullseye right. Segmentation can be done in several ways by industry, company name, age, demographic, etc.

Segmentation can be taken by the CRM i.e. customer relationship software that is available. Why segmentation is important? so segmentation actually increases the open rates and can increase the number of people that are landing on the landing pages and also increases the probability of converting the promotional emails to the potential buyer. So that's why segmentation is one of the effective emailing strategies.

Optimize emails to be mobile-friendly

Research says that 62% of people open their mail on their mobile, so you have to ensure that your emails are mobile-friendly. If you don't care about it, people will start to unsubscribe because people can't able to read the email because it's not optimized for mobile-friendly devices. So one way to avoid unsubscribing users is by using RED, ie, responsive email design. This helps to customize your emails according to the user-chosen device, and this way, the email is automatically optimized to be mobile-friendly or whichever device the user is using.

Have an automated email campaign

Automation emails are triggered-based emails sent to the users according to their behavior. Now, triggered-based emails can be thank you emails, transactional emails, or welcome emails. Eg: Now think of a scenario in which you don't have an Amazon account if you are asked to create an Amazon account and asked to fill in the details like your name, and email ID that creates a password as soon as you set up your Amazon account you receive an email from Amazon stating hai 'X'  welcome to the Amazon family and they will give you all greetings and tell you what their product and services and all the good stuff, these are the products that we are having and finally stating thank you for choosing Amazon this is what the welcome email and that is exactly what the triggered mail is.

Amazon uses automated email in a super cool manner and I will tell you how now you think you are planning to buy a mobile and you like a few models present on Amazon and you click two models and you place it on your cart and because of some busy work, you left the product purchase away. Now, what Amazon does here is Amazon sense-triggered emails to the users who have done this, stating that below 'X' you have left your products in your cart alone, and go ahead and purchase them because we have provided a 5% discount or free delivery on this order. This way, they tempt the user to close the deal, and this is why Amazon is successful in its business.

Test your email

Now, every company, before launching its product, always performs tests. in the same way before launching your email campaigns you need to test your emails before sending them to your subscribers. Now A/B testing is a majorly used testing that is used by a lot of email marketers. A few things that are tested under A/B testing are CTA i.e. call to action, subject lines, images, etc.

Now you need also to understand that there are other email clients or email providers so you need to view other's emails in other email providers to understand how email is visible to the user who is using emails by email providers like Yahoo, Gmail, Outlook mails, etc. You need to understand that email should be designed in a way that looks beautiful in all kinds of email providers.

Send emails at the right times.

According to my research, I found a few times when emails actually are opened frequently i.e. the open rate of emails is frequently high. Some of the times for example 10 a.m. are the morning when people frequently look at their phones and open their emails and 10 p.m. the night when people rest down and look at their phones for social media is when they see promotional emails.

You need to understand that as an email marketer, you have to launch and send emails at various times of the day. Then you have to report, understand, and analyze what types the open rates are high in your promotion email marketing campaigns according to the results and analysis that you have got and the time you got when the open rates are high and the landing pages of the people is very high you should keep future emails in that particular time. First, you have to set a time and send a few marketing campaigns and send a few professional emails at a particular time so that we can analyze which time to best suited so that the people where your open rate is higher.

Facebook Marketing Strategies in 2019 Vs 2025

Facebook Marketing Strategy in 2025: What Still Works (and What Doesn’t)

In 2019, Facebook felt like a different planet. Organic reach was fading fast, engagement was hit or miss, and every marketer was scrambling to decode the latest algorithm update.

Fast forward to 2025, and Facebook is not only alive, it’s thriving. It has evolved into a smart, AI-powered, and community-driven platform. While TikTok, Instagram, and YouTube Shorts may lead the way in short-form trends, Facebook has carved out its own identity as a personalized content engine, provided you know how to use it effectively.

Whether you're a marketer, entrepreneur, creator, or brand builder, here’s the ultimate guide to what works on Facebook in 2025 and what doesn’t.

WIIFM: What’s In It For Me? Why It Still Matters

Before diving into tactics, let's talk about something fundamental: 

WIIFM “What’s In It For Me?”

This is the silent question every user asks when they scroll past your content. If it doesn’t deliver on at least one of these, you’ve lost them:

• Will this entertain or inspire me?
• Will I learn something useful?
• Will I feel an emotional connection?

People don’t go to Facebook to buy, they go to scroll, laugh, learn, and connect. If your content happens to sell along the way, that’s a bonus. Relevance is the new currency.

What’s Changed Since 2019?

1. Organic Reach Is Basically Dead

In 2019, we saw it slipping. In 2025, it’s nearly gone. Business pages now average 1–2% organic reach. If you’re not pairing organic content with ads or building community through Groups, you’re shouting into the void.

2. The Algorithm Is Smarter and Intent-Based

The algorithm in 2025 doesn’t reward hacks; it rewards value and interaction:

• Prioritizes comments and shares over likes
• Boosts content that keeps users on Facebook longer
• Uses AI to recommend content that aligns with each user’s interests, across Feeds, Stories, Reels, and Groups

Bottom line: depth matters more than volume.

What Works on Facebook in 2025?

1. Engagement-First Content

Forget vanity metrics. In 2025, authentic engagement is the real gold. Ask yourself:

• Would someone stop scrolling for this?
• Would they tag a friend or leave a comment?
• Would they want to share it?

Post Ideas That Drive Action:

• Quick tutorials or carousel-style “how-to” posts
• Behind-the-scenes team stories
• Polls, quizzes, “this or that” posts
• Tasteful hot takes or industry opinions
• “Caption this” or reaction-based short clips

2. Build Community Through Facebook Groups

Facebook is now group-centric. If you're not building or managing a community, you're missing out on a major trust and engagement channel.

Tips to Grow with Groups:

• Create a niche group aligned with your brand’s mission
• Host Live Q&As, product walkthroughs, or casual chat sessions
• Encourage member-led content, polls, and feedback
• Focus less on promotion, more on genuine conversations

Think of your Facebook Page as the storefront, and your Group as the community lounge.

3. Prioritize Quality Over Quantity

In 2025, more posts don’t mean more impact. The golden rule stands strong:

“Three valuable posts beat ten forgettable ones.”

Focus on content that:

• Solves problems or answers questions
• Builds emotional connections through storytelling
• Delivers useful, relatable, or inspiring content

If your content doesn’t make people smile, think, or act, don’t post it.

4. Reels Dominate Facebook Feeds

Facebook Reels are now front and center. The good news? You don’t have to reinvent content. By cross-posting from Instagram or TikTok, you can expand your reach without doubling your workload.

High-Impact Reels Tips:

• Keep it under 45 seconds
• Use trending sounds with your own spin
• Add captions (most users watch without sound)
• Grab attention in the first 3 seconds
• Stay authentic, real beats perfect

5. Paid Ads Must Be Smarter and More Personal

The days of blindly boosting posts are gone. In 2025, ads need to be:

• Highly targeted: Custom audiences, lookalikes, and behavioral targeting
• Story-driven: Focus on emotions, benefits, and transformation
• Native-style: Ads that blend seamlessly into feeds, especially in Reels and Stories

Tip: Test different creatives, use motion (even subtle), and track which formats get the most attention.

What Kind of Content Do People Engage With in 2025?

Understanding what your audience naturally interacts with helps you design better-performing content.

Here’s the breakdown:

• 25% – Inspirational / Educational (tips, insights, stories)
• 17% – Funny and Relatable (memes, real-life humor)
• 15% – Entertaining or Unexpected Stories
• Remaining – Personal updates, news, and community recs

Key takeaway: Make your content feel like it belongs in the feed, not like a sales pitch crashing the party.

Ask These 3 Questions Before Hitting Publish

To stay aligned with Facebook’s priorities and user intent, ask:

1. Does this make people smile?
   Humor, warmth, positivity, or even cuteness = instant engagement.
2. Does it add real value?
   Teach, solve, inform, or inspire. Leave your audience better than you found them.
3. Does it invite interaction?
   Ask a question. Share a relatable experience. Create a moment that feels human.

Pro tip: If you get 2 out of 3, post it.

What NOT to Do in 2025

Avoid these common Facebook fails:

• Reposting generic or overly promotional content
• Ignoring audience comments or feedback
• Buying fake engagement (Facebook’s AI sees right through it)
• Chasing trends without your own voice or spin

Facebook rewards consistency, not shortcuts.

Is Facebook Still Worth It in 2025?

Absolutely, if you treat it as a relationship platform, not a billboard.

It’s not about being everywhere. It’s about showing up with relevance, intention, and consistency. Facebook is a content hub, a brand builder, and a trust accelerator when used with purpose.

Final Thoughts: From Boring to Magnetic

Back in 2019, the advice was simple:
“Stop posting boring stuff.”

In 2025, it’s evolved to:

“Post content that connects, educates, or entertains and let your brand grow authentically.”

Facebook may not be shiny and new, but it's still powerful, deeply personal, and algorithmically intelligent. Master its rhythm and you master modern social marketing.

 

What is Digital Marketing ? A complete guide - Types, Examples, Benefits

Digital Marketing or Online Marketing :

Digital Marketing is the promotion of product or brand awareness via one or more ways in the form of electronic media. Where digital media can be audio video or image content that can be played on a computer or electronic devices.Example Digital video or media etc.

         In short Marketing any product via online is digital marketing.

Any advertising through any media is also called digital marketing. 

A Digital Marketer shapes the strategy for Digital Space for a brand by Developing, Implementing, and Managing Marketing Campaigns to promote the products or services of a company and create brand awareness.

Previously traditional marketing was there like advertising through TV, Newspaper, Notice, etc, but we aren't able to track the investment and measure them properly. Nowadays people are not interested in spending amount on traditional marketing. So people are shifting from traditional marketing to online marketing.

To achieve this you need a website or an App. By creating a website and if no one reached you there is no point in creating it right. For Example, If you own a restaurant and someone searches for the best restaurants near you in Google and it shows the top 10 results right, which is known as a search engine result page.

Most people click for the top 3 or 5 results as people never have the patience to look for all the results pages and your result may be in the 80's or 90's page where people definitely never look for it right.  

The top 10 results you get for the keyword you search for are said to be called Organic results, which can be achieved by optimizing your website with Search Engine Optimization techniques and practices.

i.e. SEO is a technique that helps the search engine to find and rank your site higher than the millions of other sites in response to a search query. its is also refers to the collection of techniques and practices that allow a site to get more traffic from search queries. 

Your result will come on top of SERP by following some of the SEO techniques, i.e., on-page and off-page optimization techniques. It can't be achieved within a day but depends on the demand for the keyword used and the completion of the business which can be achieved within a month, 2 months, or a year.

So suppose your website takes 6 months to get optimized in SERP, at that time we can't lose any business right, so we can go for Google AdWords.

Google Adwords :

It is an online advertising tool that helps businesses connect with their customer. You create your online ad, tell AdWords who you want to reach, and AdWords brings your ad to them.  

Using Google Adwords, your ad will be on top ofthe  SERP based on some of the bidding strategies and organic results. Results showing using AdWords are said to be called Paid results. Google is earning money from those ads.

These people pay for Google to use that space to show their ads. On what basis do they make money, Cost per click (CPC). Only when someone clicks your ad only he have to pay.

For example, if five people are paying money then which guys have the more chances of clicking the ads? the first one right. If everyone paying money why do these guys come on top? Because the first guy is paying more, apart from that there are several other factors. Here it is based on bidding, but it's not an open bidding it's a closed bidding google keeps it secret. Other guys won't know how much he is bidding. 

For example, I'm bidding for 1 rupee and you for 10 rupees, and you win and your ad shows on top, and I'm second, but how much do you have to pay 8.90 rupees?

How do I know how much you spend on ads to show your ad on top, which can't be predicted, and it's done by Google, and it depends on the Bid and Quality score. Let's talk about it later in detail.    

So, using Adwords, you can show your ad on Websites, YouTube, and Mobile Apps using the ad placement section provided by Google AdWords based on your product services. Which is automatically shown to the related websites and apps where people are looking for brand awareness. 

The main purpose of Google AdWords is for brand awareness, which shows your customized ads in various channels depending on your requirements. Whereas Google AdSense is used to earn money online by placing third-party ads on your website and blogs. Both these methods are handled by Digital marketers.

Social media Optimization(SMO) and Social media marketing(SMM)

Coming to Facebook, how many friends do you have? While posting a post, is it reaching all your friends? For example, if you post a photo in the afternoon section where most of the people were sleeping in general, out of 400, only 100 people may like the post. The rest of them will see it the next morning. So the latest post will be on top, and you have to scroll down to see your post, right? That's why you are missing that post.

So I will share the techniques on how to reach your post to all your friends. For this, you have to create a Facebook page and there is an option as Insight its a summary of all your page activities and can keep track of all posts you managed and concentrate on each category available in it, such as reach, page views, demographically info of people, post summary, etc. Based on that you can keep track of each activity on your Facebook page.

As in Google ads, there are also Facebook ads available which can be promoted as sponsored ads which we usually see on our Facebook pages. Similarly, it is same is applicable to Twitter, LinkedIn, Instagram, etc.