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Digital Marketing Strategy 3e's |
So far in the online marketing environment, it is important to note the goal of 3E’s as a key concept in the market for strategy building. The 3E’s mean Engagement, Exposure & Evaluation, and these 3 elements are the primary things businesses should pay attention to if they want to become successful in the digital environment.
- Engagement
- Educate or Exposure
- Entertain or Evaluation
The
second E refers to engagement; it is concerned with having a relatable or
workable relationship with your audience. After you have ‘hooked’ them, it is
very important to ensure that they remain glued to your website or whatever you
present to them in whichever way by making the content as engaging as possible.
This may be through Social Media platforms, email campaigns, newsletters, webinars, or any form of content that makes them engage
with your brand. This affirms that a deliberate effort to engage your audience
is an ideal way of promoting their loyalty, generating their trust, and
consequently influencing them to avail themselves.
How to engage with people ?? what they are looking for ???
how it can be achieved ?? There may be several questions ringing in our minds right.
- The key to Facebook Marking is engagement so how to engage with people..??
- In the question they ask is your answer
- Has anyone ever gone through the website https://answerthepublic.com/
Where you may get several questions about what people are looking for, just try to share your answer with them. Give them more value try to educate what you know and entertain them with great stuff.
So there will be more comments on that topic. So that you may lead to a Unicorn or unique selling point by accident, that never occurs always.
So there will be more comments on that topic. So that you may lead to a Unicorn or unique selling point by accident, that never occurs always.
Facebook strategy :
- Facebook Group
Find a common interest your audience has and join them to achieve your goal in doing so.
The longer the comments more the engagement.
Educate or Exposure:
The
first of the four elements named is Exposure and it is defined as how a brand or products make its way to the audiences. This is the use of
various media to develop and market a business by creating awareness among potential customers. Thus, the target is to develop a competent digital image
to enhance brand recognition and raise the level of the audience.
- Be Patient
- After 18 months of posting data no audience, it doesn't matter until they receive trust with you.
- More value with less audience + trust with short-term
- Less value with more audience + trust with long-term
Entertain or Evaluation:
The
third E of digital marketing mix is Evaluation and it is the process that aims
to determine how effective the adopted communication plan has been. At least
daily monitor and record the following so that you can tell which aspects of
your sales strategy are effective and which need adjustment. Information
derived from such a tool can help in the improvement of the strategy,
enhancement of the campaign, and decision-making that can lead to achieving
organizational goals. It signifies the need for constant scrutiny and
modification as no business is immune to change in the digital environment.
- Facebook video marketing
- Facebook video marketing produces 1800% more engagement i.e. 18 times ohh!! that great!!!
- Entertaining raw stuff is money is the problem.
- Currently, it's $8-$9 per 1000 views
2019: $30-$40
2020: $100-$200
- Give away your pricing
- Its depends
- May lose business
Messenger:
- It is the new customer services.
Most people hesitate to call and often message to know about their product details, which are available now.
Semrush Tool:
Keyword matching tool where you can fetch matching keywords what you are looking for.
What do the people looking for that keyword and so on? So go for those answers inform them give them the value or information that they search for.
- Should spend at least $50-$100 per week
- Facebook is the cheapest marketing tool now. Get it started now..where you can engage, and educate people around there.
- Be patient, create an audience not to get a phone call ring or engage in an overnight.
Quality of Creativity is the X factor
- All the content on the Facebook platform will be mobile and all videos by 2020.
- By 2019 80% of all traffic is coming from videos so 24-hour videographer every marketing agency.
The
principles of an integrated approach to developing digital marketing
strategy are represented by the 3E’s, which is a useful framework for
increasing the efficiency of e-marketing strategies and outcomes for
stakeholders. The three elements brought out above are thus important aspects
that when exploited will assist in the formulation of an ultimate digital
marketing strategy that a business can embrace and thrive in the digital
era.
