What is KPI and Why measuring KPI ?

KPI - Key Performance Indicator

It’s great to be able to measure solid profits for your small business. The fact is, however, that profits are only one of the many factors affecting your company growth. Key performance indicators (KPI) refer to the values used to assess a business success in reaching its goals. In the long run, tracking relevant KPI's can help you make important decisions about your company’s growth and development.

Use goals to improve your performance.

KPI is the key performance process of your company.

Lets us see the 4 attributes in general 

1. Measure  
2. Target
3. Source
4. Frequency

Now let me show you how KPI works,

                            Raw source                           Progress                                 Change

Measure          No.of new customer                 % in progress                 % in increase in sale

Target               500                                          100%                                        15%

Source              CRM                                        Project plan & Strategy            Profit/Lose

Frequency        Monthly                                   Quarterly                                   Monthly

Why settings goals & KPI's is so important to online business .?? 

Your goal is increase sales efficiencies and you want to measure the total amount of sale divided by total sales.

Marketing Metrics and Key Performance Indicator are measurable values used by marketing terms to show the effectiveness of campaign across all marketing channels.

Having any queries ..??? Just comment will get back to you soon....