What is KPI and Why measuring KPI ?

KPI - Key Performance Indicator

It’s great to be able to measure solid profits for your small business. The fact is, however, that profits are only one of the many factors affecting your company's growth. Key performance indicators (KPI) refer to the values used to assess a business's success in reaching its goals. In the long run, tracking relevant KPI's can help you make important decisions about your company’s growth and development.

Use goals to improve your performance.

KPI is the key performance indicator of your company.

Let's see the 4 attributes in general 

1. Measure  
2. Target
3. Source
4. Frequency

Now let me show you how KPI works,

                            Raw source                           Progress                                 Change

Measure          No.of new customer                 % in progress                 % in increase in sale

Target               500                                          100%                                        15%

Source              CRM                                        Project plan & Strategy            Profit/Loss

Frequency        Monthly                                   Quarterly                                   Monthly

Why setting goals & KPI's is so important to an online business .?? 

Your goal is to increase sales efficiency, and you want to measure the total amount of sales divided by the total sales.

Marketing Metrics and Key Performance Indicators are measurable values used by marketing teams to show the effectiveness of a campaign across all marketing channels.

Having any queries ..??? Just comment will get back to you soon....