Customer Journey
You can envision this as a narrative of a potential customer engaging with your company. The narrative progresses from an initial visit to your establishment, through the process of making a purchase, and beyond.
- Acquisition
shows interest in signing up for email marketing or following the company on social media, it indicates their interest in the business and compares it with competitors. Making a positive first impression is key, so welcoming new visitors with personalized emails asking about birthdays, anniversaries, etc., and offering product discounts or information about services and courses can help in building a strong relationship with new customers.
- Consideration
Now, envision running an e-commerce business where you have added items to your cart but have not proceeded with the purchase. In such a scenario, an email marketing campaign should be initiated, sending targeted emails to these users, reminding them about their abandoned cart, and offering a 10% discount for the day. These emails serve as a reminder to the user for the consideration phase, addressing the situation where the user is not fully committed to making a purchase but is still in the process of deciding.
- Purchase
- Retention (Post-purchase stage)
- Re-engagement