What is Keyword Research ?

Keyword research is the process of finding and analyzing search terms and phrases that the potential customer finds in search engines and uses that data for a specific purpose in search engine optimization to get high traffic and conversations.

Keyword research is an important part of search engine optimization (SEO) and helps businesses and website owners to improve visibility and reach their target audience. It can be done using a variety of tools and techniques, including keyword research tools, competitor analysis, and customer surveys.

Keywords provide a variety of insights information into the minds of your audience, providing vital information about what they want and why they want it. Typically used for search engine optimization including the correct keywords in your content can improve the success of your business. The goal is to have a potential customer’s keywords match with the keywords on your website.

However, the number and quality of keywords included in your content helps search engines such as Google determine where to display your website on a particular search engine results page.

The higher you rank on the SERP, the more reach and traffic you will get. In fact, the first result for each search on Google receives approximately 30% of all clicks.

Even if you can’t be ranked on the top website, it is still worth trying for the first few results.

As the number of people searching online for products and services keeps growing, your favorable placement on the SERP will show in more and more clicks over time.

Here are some steps for keyword analysis:

Identify relevant topics: Make a list of broad keywords related to your topic.

Expand topics: Expand each topic with a list of phrases of keywords you think your customers use based on their intent.

Find related search terms: Use various keyword tools like Semrush, Keyword Planner, and Moz keyword explorer to find suggested related keywords or typing in Google search engine search bar gives an auto-generated keyword phrase related to your search terms and we can see the suggested keywords in the result page given for the terms you have searched for.

Analyze keyword strength:  Analyze the strength of your keywords by monitoring daily based on metrics such as CRT, Bounce back rate, keyword volume, keyword difficulty, etc

Determine industry ranking: Determine how you rank in your industry when compared to your competitors based on your authority score. The higher the authority score, the higher will be the possibility of ranking in SERP.

Verify search intent: Do confirm what your potential customer looking for example whether they are looking for information, purchasing a product or services, or need to navigate for a particular website or app, or whether there are evaluating whether to buy the product or not.

Analyze competitors: Analyze competitors to uncover the keywords your competitors are ranking for better understanding and improve the area by studying them.

Consider search volume: Consider search volume to identify potential traffic and ensure you only target keywords that people use.

Group by search intent: Group your keywords by search intent based on the customer's needs.

Hint: An ideal keyword has a high search volume and low competitors.